Car Sales Executive

Pembrook Resourcing; Reading; On-site; GBP 20,000 - 65,000; Full time

Job summary

A leading main dealer in Reading is seeking a Car Sales Executive to join their ambitious team. You'll enjoy a basic salary of £20,000 with a realistic earnings potential of up to £65,000 uncapped. The ideal candidate must possess previous car sales experience and a passion for customer service. This position offers clear career progression and a supportive team culture.

Benefits

Basic salary of £20,000

OTE of £45,000 - £65,000 with uncapped commission

Training and development opportunities

Company benefits package

Supportive team culture

Qualifications

• Previous experience in car sales within a dealership environment.
• Proven track record of hitting and exceeding sales targets.
• Excellent communication and negotiation skills.
• Strong customer service focus with relationship-building ability.
• Full UK driving licence.

Responsibilities

• Greet and assist customers in the car buying journey.
• Deliver a professional sales process from enquiry to handover.
• Generate sales through proactive prospecting and follow-ups.
• Present finance and add-on products compliantly.
• Maintain up-to-date knowledge of products.

Skills

Communication skills

Negotiation skills

Customer service focus

Sales target achievement

IT skills for CRM/DMS systems

Resilience and motivation

Job description

Overview

Car Sales Executive - Main Dealer, Reading

Location: Reading

Basic Salary: £20,000

OTE: £45,000 - £65,000 (uncapped, realistic)

Contract: Full-time, permanent

About the Role

Our client, a successful and fast-paced main dealer in Reading, is looking for an ambitious and customer-focused Car Sales Executive to join their team. With a competitive basic salary, a realistic OTE of up to £65,000, and access to a wide range of stock, this role offers excellent earning potential and career progression.

The ideal candidate will be confident, target-driven, and passionate about delivering an exceptional customer experience while maximising every sales opportunity.

Responsibilities

• Greet, assist, and guide customers through the car buying journey.
• Deliver a tailored and professional sales process from enquiry to handover.
• Proactively prospect and follow up with new and existing customers to generate sales.
• Present finance, insurance, and add-on products compliantly to maximise profitability.
• Maintain up-to-date product knowledge and training on brand and models.
• Achieve and exceed individual and team sales targets and KPIs.
• Ensure all documentation and administration is completed accurately.

Skills & Experience Required

• Previous experience in car sales within a dealership environment (main dealer experience advantageous).
• Proven track record of hitting and exceeding sales targets.
• Excellent communication and negotiation skills.
• Strong customer service focus with the ability to build lasting relationships.
• Highly motivated, resilient, and driven to succeed.
• Confident IT skills for CRM/DMS systems and online sales platforms.
• Full UK driving licence.

What’s on Offer

• £20,000 basic salary.
• OTE £45,000 - £65,000 with uncapped commission.
• Opportunity to represent a leading automotive brand in a modern dealership.
• Training and development to support career growth.
• Company benefits package including pension, holidays, and staff car schemes.
• Supportive team culture within a high-performing sales environment