Campaign Manager

Panopto; United Kingdom; Remote; GBP 53,000 - 61,000; Full time

Job summary

A technology company is seeking an experienced Campaign Manager to drive demand generation strategy for key markets. In this role, you will execute integrated campaigns, manage market engagement, and analyze results to optimize efforts. Candidates should possess a degree in Marketing and 3–5 years of related experience, especially within the B2B software industry.

Benefits

Health insurance

Flexible spending accounts

Retirement savings plans

Paid time off

Bonuses

Qualifications

• 3–5 years of experience in campaign or demand generation roles.
• Proven experience developing multi-channel marketing campaigns.
• Strong writing and editing skills.

Responsibilities

• Plan and execute integrated campaigns for awareness and engagement.
• Manage campaign execution across email, webinars, and paid media.
• Report on campaign performance and analyze metrics.

Skills

Campaign strategy development

Email marketing

Project management

Analytics and metrics interpretation

Collaboration

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

HubSpot

Salesforce

Job description

Overview

Company: Panopto. We are driven by a powerful purpose: to be the leader in visual and audio-based learning by empowering learners with interactive video and by obsessively understanding our users\' goals and delivering solutions that truly matter. Panopto is backed by a leading private equity firm and comprises approximately 200 professionals.

We are seeking an experienced Campaign Manager to own our demand generation strategy and campaign execution for one of our key markets.

Position Summary

As Panopto’s Campaign Manager, you’ll drive awareness, engagement, and pipeline growth within either the corporate or the higher education market across the U.S. and EMEA. You’ll be responsible for the strategy, execution, and optimization of marketing campaigns designed to attract, nurture, and convert institutional prospects.

In this role, you’ll plan and manage integrated campaigns — including email programs, webinar promotions, paid media and SEO, and digital engagement — from concept through reporting. You’ll write compelling email copy, build campaigns in our marketing automation platform, and collaborate with cross-functional partners in business development, product marketing, and sales to ensure alignment and measurable results.

This is a data-driven, creative marketing role that offers end-to-end ownership of campaigns and opportunities to contribute to Panopto’s growth in the education market.

How You’ll Contribute

• Plan and execute integrated campaigns to drive awareness, engagement, and pipeline growth within your assigned market (Corporate or Higher Education).
• Develop campaign strategies and messaging in partnership with Product Marketing, aligning with market needs, buyer personas, and the customer journey.
• Manage campaign execution end-to-end across email, webinars, and paid media, ensuring activities are delivered on time and meet performance goals.
• Support paid media campaigns by partnering with our agency to support paid media programs, including campaign themes and measurement.
• Write and edit marketing copy for email programs, landing pages, and webinar promotions that effectively convert leads and support Panopto’s brand voice.
• Build, launch, and optimize campaigns in our marketing automation platform (HubSpot experience a plus), including audience segmentation, workflows, and reporting setup.
• Collaborate with Sales Development and Account Executives to ensure campaigns are aligned with outreach strategies and drive qualified leads to sales.
• Report on campaign performance, analyzing conversion rates, funnel impact, and ROI to continuously improve future programs.
• Test, learn, and iterate to improve engagement rates, pipeline contribution, and campaign efficiency over time.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in campaign or demand generation roles at a B2B software or SaaS company.
• Proven experience developing and executing multi-channel marketing campaigns that drive qualified pipeline.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools such as Salesforce.
• Strong writing and editing skills, with the ability to create clear, compelling copy for email and digital campaigns.
• Analytical mindset with experience tracking campaign performance, interpreting metrics, and presenting insights to stakeholders.
• Exceptional project management skills and attention to detail; comfortable managing multiple campaigns simultaneously.
• Collaborative and proactive communicator who thrives in a cross-functional, fast-paced environment.
• Experience marketing to higher education or corporate audiences across the U.S. and EMEA is a plus.

Rewards and Benefits

The salary range for this position is $70,000 - $80,000 USD per year. This position is eligible for a bonus as part of the compensation package. Base pay offered may vary depending on factors including knowledge, skills, experience, and geographic location. The Total Rewards package includes base pay and a variety of benefits such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance, and paid/unpaid time away from work.

Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability or protected veteran status, or any other legally protected criteria, in accordance with applicable law. Panopto is committed to providing reasonable accommodation to applicants with disabilities. If you require accommodation for interviewing or otherwise participating in the employee selection process, please provide details on how we can support you by contacting the People Experience department.

Team and Culture

You’ll join Panopto’s Demand Generation team, a group of results-driven marketers focused on creating measurable impact through smart, creative, and data-informed programs. The team partners with Product Marketing, Sales, and Marketing Operations to design campaigns that connect Panopto’s unique value with audience needs in corporate and higher education markets. We value curiosity, accountability, and collaboration, and you’ll have the autonomy to own your campaigns from strategy to reporting, supported by a team that shares ideas freely and celebrates collective success.

Remote and AI Note

Remote, US: Candidates for flexible or remote-friendly positions are encouraged to apply. Panopto is remote-first and employees in this position are eligible to work remotely.

Remote, International: Candidates for flexible or remote-friendly positions are encouraged to apply. Employees may work remotely but may need to visit local international offices occasionally where applicable.

Use of Artificial Intelligence (AI): Panopto may utilize AI tools to assist in recruitment and evaluation. AI tools are used to support the team and final hiring decisions are made by human reviewers. By submitting your application you acknowledge and consent to Panopto\'s use of AI tools as described.

We are committed to compliance with applicable labor laws and EEOC. If you have concerns regarding the use of AI in your assessment, contact Panopto Talent Attraction for a manual review. Data collected during this process will be retained only as long as necessary to fulfill the hiring purpose and will be deleted after the role is filled. Vendor tools may be used for AI-related processes (e.g., skill assessments or resume analysis).

Panopto is dedicated to a fair and equitable hiring process for all candidates.