Business Development Director

Bupa; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A healthcare organization seeks an experienced individual to lead commercial strategy and growth in London. Responsibilities include developing strategic partnerships, managing consultant relationships, and optimizing clinical pathways. Candidates should have a strong background in business development, healthcare experience, and exceptional leadership skills. This full-time role requires flexibility and commitment to the values of the organization. You will have the chance to influence key decisions and contribute to innovative healthcare solutions.

Qualifications

• Proven experience in business development and commercial growth, ideally in healthcare or a regulated environment.
• Strong leadership and team management skills are essential.
• Experience in consultant engagement or relationship management.
• Strategic thinker with commercial acumen.
• Excellent relationship‑building, negotiation, and influencing skills.

Responsibilities

• Develop and deliver the hospital's commercial strategy.
• Build strong relationships with consultants, GPs, and insurers.
• Launch and optimise clinical pathways and drive digital innovation.
• Lead local marketing strategy and manage agency contracts.
• Motivate and develop the commercial team and represent at the executive level.
• Ensure compliance with regulatory frameworks and hospital policies.

Skills

Business development experience

Leadership and team management

Consultant engagement

Strategic thinking

Negotiation and influencing skills

Analytical and adaptable

Communication skills

Commitment to values

Job description

Responsibilities

• Commercial Strategy & Growth: develop and deliver the hospital's commercial strategy, aligned with Bupa's wider vision. Identify new business opportunities, partnerships, and income streams. Oversee market analysis and competitor benchmarking.
• Consultant & Referrer Engagement: build strong relationships with consultants, GPs, referrers, brokers, and insurers. Lead consultant recruitment and engagement, including networking and educational events.
• Service & Pathway Development: launch and optimise clinical pathways, drive digital innovation (including AI), and champion continuous improvement.
• Marketing & Communications: lead local marketing strategy, manage agency contracts, and oversee external communications in partnership with Bupa's central press team.
• Leadership & Collaboration: motivate and develop the commercial team, foster a culture of commercial excellence, and represent the commercial voice at executive level.
• Governance & Compliance: ensure all commercial activities comply with regulatory frameworks and hospital policies. Monitor and manage commercial risks.

Qualifications

• Proven experience in business development and commercial growth, ideally in healthcare or a regulated environment. (Essential)
• Strong leadership and team management skills.
• Experience in consultant engagement or relationship management.
• Strategic thinker with commercial acumen.
• Excellent relationship‑building, negotiation, and influencing skills.
• Analytical, adaptable, and resilient – especially in digital transformation and AI.
• Outstanding communication skills and a collaborative, positive approach.
• Commitment to the vision and values of New Victoria Hospital and Bupa.

Flexibility & Commitment

This role requires flexibility, including regular morning and evening work. The job description is adaptable, reflecting the evolving needs of the hospital and Bupa.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type: Full time