Business Development Associate

Idenfo; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A technology solutions provider is seeking a Business Development Associate in London to expand its presence in the KYC/AML/RegTech industry. The successful candidate will lead outreach, generate leads, conduct product demos, and close sales while building strong client relationships. Ideal for candidates with B2B sales experience in software or fintech, excellent communication skills, and a self-motivated approach. Competitive compensation package offered.

Qualifications

• Proven experience in B2B software / SaaS sales, preferably in fintech or compliance.
• Ability to demonstrate solutions to both technical and non-technical stakeholders.
• Strong organizational skills to manage multiple opportunities.

Responsibilities

• Identify and reach out to potential clients via calls and emails.
• Generate new leads through events and digital marketing.
• Conduct product demonstrations tailored to client needs.
• Negotiate contracts and close deals.
• Build strong relationships with clients to ensure satisfaction.
• Track and analyze sales metrics and adapt strategies.

Skills

B2B software / SaaS sales experience

Excellent communication skills

Presentation skills

Negotiation skills

Organizational skills

Self-motivated

Job description

Position: Business Development Associate

Location: London, United Kingdom

Department: Sales

Reports to: Sales Director (UK)

Role Overview

We are seeking an enthusiastic and results-driven Business Development Associate to grow our footprint in the KYC / AML / RegTech industry. You will lead outreach to prospects, generate and qualify leads, deliver product demos, close sales, and drive revenue growth while maintaining client relationships and expanding accounts.

Key Responsibilities

1. Prospecting & Outreach

   • Identify and reach out to potential clients via calls, emails, networking, and social media

   • Initiate and manage outbound campaigns targeting banks, fintechs, payment firms, and other regulated entities

2. Lead Generation & Qualification

   • Generate new leads through multiple channels (events, digital marketing, referrals)

   • Qualify leads to ensure good fit (need, authority, budget, timeline)

3. Product Demonstrations & Presentations

   • Conduct system demos and product walkthroughs tailored to client requirements

   • Address technical, operational, and compliance-related questions

4. Sales & Revenue Generation

   • Negotiate proposals, contracts, and pricing, keeping profitability in mind

   • Close deals and consistently hit or exceed sales targets

5. Account Management & Expansion

   • Build strong relationships with clients to ensure satisfaction and retention

   • Identify and convert upsell or cross-sell opportunities

6. Performance Monitoring & Strategy Adaptation

   • Track and analyze sales metrics (pipeline health, conversion rates, cycle time)

   • Provide feedback to leadership and refine sales strategy based on market trends

Required Skills & Qualifications

• Proven experience in B2B software / SaaS sales (preferably in fintech, compliance, or regulated tech space)

• Excellent communication, presentation, and negotiation skills

• Ability to demonstrate software / solutions to technical and non-technical stakeholders

• Strong organizational skills; able to manage multiple opportunities simultaneously.

• Self-motivated and target-driven.