Business Analyst (GTM)

Dabster; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company is seeking a Salesforce Marketing and Sales Automation Specialist in London to collaborate with various teams, manage Salesforce tools, and optimize marketing processes. This role requires extensive experience on the Salesforce platform and a data-driven approach to maximize campaign efficiency and lead management. Join a dynamic team focused on innovative solutions to drive business success.

Qualifications

• 5+ years experience on the Salesforce platform, including Sales Cloud and Marketing Cloud.
• Deep knowledge of Marketing and Sales Processes.
• Hands-on experience with Salesforce Flows and validation rules.

Responsibilities

• Collaborate with Marketing and Sales Ops to document business requirements.
• Optimize Salesforce configurations and lead management processes.
• Build dashboards to track campaign ROI and sales pipeline health.

Skills

Salesforce configuration

Campaign Management

Lead Management

Opportunity Management

Einstein Analytics

Data-driven decision-making

Strong communication skills

Tools

Salesforce Marketing Cloud

Pardot

HubSpot

Marketo

Job description

The provided job description contains detailed responsibilities and qualifications for a Salesforce Marketing and Sales Automation Specialist. However, it is somewhat repetitive and could benefit from better organization and clarity. To improve readability and engagement, I will condense duplicate points, organize sections more clearly, and ensure consistent formatting using only the allowed HTML tags.

Here is the refined version:

Responsibilities:

• Collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements.
• Serve as the primary resource for tools within the GTM tech stack, supporting the conception to implementation of business system changes.
• Review, analyze, and evaluate user needs to customize solutions supporting business strategies, including creating custom fields, workflows, and automations. Translate requirements into detailed technical specifications.
• Design and optimize contact lifecycle and lead management processes, including lead scoring and routing within GTM tools.
• Analyze and enhance existing Marketing-to-Lead-to-Opportunity workflows for efficiency and user experience.
• Translate business needs into scalable Salesforce solutions aligned with industry best practices.
• Lead initiatives to integrate Lead-to-Opportunity workflows with Quote-to-Cash processes for seamless data flow.
• Partner with marketing teams to design, execute, and optimize campaigns using A/B testing and multivariate analysis.
• Configure and optimize Salesforce Marketing Cloud and Sales Cloud for lead capture, scoring, nurturing, and routing, including implementing AI-driven lead scoring models.
• Collaborate on marketing automation tool integrations (e.g., Marketing Cloud, Pardot, HubSpot, Marketo).
• Work with marketing, sales, and product teams to align business objectives and translate goals into actionable data insights.
• Build dashboards to track campaign ROI, lead conversion rates, sales pipeline health, and Quote-to-Cash (QTC) efficiency.
• Manage end-to-end Salesforce configuration, customization, and integration projects.

Qualifications:

• Previous experience on the Salesforce platform, with a minimum of 5+ years in Sales Cloud, Marketing Cloud, or Marketing Automation tools.
• Deep knowledge of Marketing and Sales Processes, including Campaign Management, Lead Management, Opportunity Management, and Quote & Forecasting.
• Hands-on experience with Salesforce configuration, Flows, validation rules, and Einstein Analytics.
• Strong understanding of Einstein, Prompt Builder, and Agentforce.
• Excellent problem-solving skills, with a proven ability to achieve challenging goals.
• Strong communication skills—verbal, written, and listening.
• Data-driven decision-making approach.
• Experience with Salesforce managed packages.

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