Brand Strategist (freelance)

Naked Ideas; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A dynamic creative agency is seeking an experienced brand strategist to support their growth. The successful candidate will lead brand consultancy projects, run engaging workshops, and develop strategies based on market research, aiming to align with client goals and market trends. This role is perfect for a strategic thinker with excellent communication skills and a passion for branding.

Benefits

Flexible working

Supportive and autonomous culture

Finest coffee provided in the office

Qualifications

• Extensive experience in brand strategy.
• Ability to provide data-driven, big-picture strategies.
• Experience running workshops and engaging clients.

Responsibilities

• Lead brand consultancy projects across client portfolio.
• Run engaging brand strategy workshops.
• Generate brand leadership presentations and strategy documentation.

Skills

Strategic thinking

Communication

Consumer insight analysis

Competitor analysis

Project management

Attention to detail

Job description

Social network you want to login/join with:

We’ve created a culture that is supportive and autonomous, where we all continuously learn. It’s built on trust, transparency and collaboration – not only within our team but between us and our clients too. Hard work and commitment doesn’t go unnoticed here. We’ll keep you fuelled with the finest coffee while in the office, but offer flexible working too! It’s definitely not all work and no play – we know how to let our hair down.

About the role

To help support our growth, we’re looking for an experienced brand strategist to help lead brand consultancy projects across our client portfolio. Our brand strategists are known for their big-picture thinking and informed research. They provide brand positioning recommendations in varied markets and help develop long-term plans that align with our clients’ goals and objectives.

As one of our brand strategists, you will run engaging brand strategy workshops, covering everything from customer profiles and journey mapping to brand attributes, archetypes and the brand purpose, all while considering the overarching business goals & priorities.

You should be able to follow and predict trends, in order to develop strategies that succeed in a changing marketplace and anticipate shifting customer profiles. You’ll generate brand leadership presentations, as well as detailed strategy documentation. Your work will need to show a strong balance of research, reasoning and creative thinking throughout, to help achieve the desired results.

About you

• You are a brand geek and you get extra point for being a fan of Marty Neumeier’s thinking.
• You have extensive experience working in brand strategy and are able to demonstrate it
• You are an excellent strategic thinker, able to develop data driven, big-picture strategies
• You are confident and compelling when running workshops
• You are able to provoke, challenge and inspire people
• You have excellent communication skills
• You have experience of consumer insight analysis, competitor analysis, completing – consumer profiles, brand positioning frameworks and brand architecture
• You get things done, on time and on budget
• You’ve got great attention to detail

Please also indicate your day rate in £GBP at the time of applying and your availability for the coming weeks/months.

Equal opportunities

As an equal opportunities employer we are committed to treating our people equally and ensuring that everyone – no matter their race, ethnicity, gender, sexual orientation, disability, religion or age – has an opportunity to develop. It is our policy that all employment decisions are based on merit and the legitimate business needs of the organisation and it is our intention that all staff are able to work in an environment that allows them to fulfil their potential without fear of discrimination, harassment or victimisation.