Brand Marketing Manager

Blue Square; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global brand in the UK seeks an experienced content and brand specialist to shape their brand expression across various customer touchpoints. You will craft best-in-class creative content, develop content strategies, and ensure alignment with business objectives. The ideal candidate will have a strong understanding of customer insights and the ability to collaborate with both internal teams and external agencies to enhance brand consistency and drive measurable impact.

Qualifications

• Experience in crafting creative content for global brands.
• Ability to collaborate with creative teams and agencies.
• Strong understanding of customer profiles and insights.

Responsibilities

• Champion brand guidelines across marketing outputs.
• Support creative development for marketing initiatives.
• Conduct content audits to improve customer journey impact.

Skills

Creative development

Brand consistency

Customer insights analysis

Content strategy formulation

Job description

Job description

ARE YOU THE ONE?

Were looking for an experienced content and brand specialist who knows how to craft best-in-class creative for a global brand.

In this role, youll shape HPs brand expression across every customer touchpoint, developing content strategies that drive measurable impact. Youll partner with internal creative teams and external agencies to deliver assets that reflect HPs global identity while resonating with UK&I audiences. From in-app experiences and product packaging to lower-funnel Amazon videos, youll ensure content is tailored to each stage of the customer journey and aligned to business and campaign KPIs.

WHAT YOULL BE UP TO

• Champion HPs global brand guidelines and tone of voice across all marketing outputs.
• Support creative development and strengthen brand consistency across all initiatives.
• Develop a deep understanding of customer profiles, pain points, and behaviours by reviewing research and insights.
• Build content strategy frameworks based on business objectives, customer insights, and KPIs (e.g., engagement, awareness, consideration, conversion, retention, loyalty).
• Provide structured, actionable feedback to creative teams and agencies.
• Conduct 360 content audits across the entire customer journey, identifying gaps and recommending improvements to drive measurable impact.

ARE YOU OUR PERFECT PARTNER?