Brand Manager - Hematology

CSL; Haywards Heath; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global biotherapeutics company is seeking a Brand Manager to join their team in Haywards Heath or Maidenhead. This role involves shaping and executing strategies for products in the hematology area. The successful candidate will contribute to strategic planning, manage brand performance, and ensure compliance with industry regulations. A postgraduate qualification, alongside experience in marketing and brand management within the healthcare sector, is essential. Join us to make a significant impact in the lives of patients with rare diseases.

Benefits

Comprehensive benefits package

Additional leave days for well-being

Focus on Diversity, Equality, and Inclusion

Qualifications

• Experience within the pharmaceutical or biotech industry.
• Proven experience in brand management or marketing roles.
• Strong ability to manage multiple priorities and meet objectives.

Responsibilities

• Develop and manage annual operating plans for brand objectives.
• Monitor sales performance and recommend corrective actions.
• Lead development of promotional materials while ensuring compliance.

Skills

Marketing expertise

Cross-functional collaboration

Market analysis

Brand management

Compliance awareness

Education

Postgraduate qualification (MBA or similar)

Job description

Brand Manager / Product povz? test Product Manager (m/f/x) - Hematology

Type: Full-time / permanent

Location: Haywards Heath OR Maidenhead

The Opportunity

At CSL, we are driven by our promise to save lives and make life better for patients with rare and serious diseases. As a Brand Manager within the UK Commercial & Marketing team, you will play a key role in shaping and executing the strategy for assigned products within a defined therapeutic area.

Reporting to the Business Unit Head, you will work cross‑functionally to deliver strong commercial performance while ensuring the highest standards of compliance, ethics, and patient focus.

The Role

In this role, you will:

• Contribute to the development of the 3‑year strategic plan for assigned products, including market analysis, competitive intelligence, forecasting, and identification of current and future market access requirements
• Develop, implement, and manage the annual operating plan, ensuring delivery of brand revenue, sales, volume, and market share objectives
• Co‑chair the cross‑functional Therapy Area Team (TAT), providing leadership to enable effective execution of strategic and operational plans
• Monitor sales performance, market insights, and competitor activity, recommending corrective actions where required
• Manage the brand A&P budget, ensuring effective phasing, control, and delivery against agreed targets
• Represent the UK affiliate at EU and other regional meetings, ensuring UK market needs are clearly communicated and understood
• Develop and manage external supplier and agency relationships, including regular performance reviews
• Lead the development of promotional materials, ensuring full compliance with the ABPI Code of Practice, internal SOPs, certification processes, and MHRA requirements
• Support the planning and execution of national and international congresses, including materials approval and stand concepts
• Ensure full compliance with CSL Behring UK and global policies, including adverse event reporting, quality requirements, and mandatory training

Your Skills and Experience

Education

• Postgraduate qualification such as an MBA or commercial/marketing qualification

Experience

• Experience within the pharmaceutical, biotech, or similarly regulated healthcare industry
• Proven experience in a marketing, brand management, or commercial role
• Experience working in a cross‑functional matrix environment, collaborating with sales, market access, medical, regulatory, and supply chain teams
• Strong understanding of brand planning, forecasting, and performance analysis
• Demonstrated ability to manage multiple priorities and deliver against commercial objectives
• High level of compliance awareness, with experience working in line with industry codes of practice (e.g. ABPI)
• Previous pharmaceutical sales experience, ideally within a specialist or hospital‑focused setting
• Experience within a specialist, rare disease, or complex therapy area
• Exposure to European or regional stakeholder collaboration, including participation in EU projects, meetings, or taskforces
• Experience managing external agencies and suppliers
• Experience supporting or leading national andλικ

Reporting Relationships

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• Reports to: Business Unit Head

What we offer

• A comprehensive and inclusive benefits package, including options for life insurance and retirement plans.
• Two additional leave days for your personal wellbeing.
• Find Diversity, Equality, and Inclusion at all sites and with every colleague. Come as you are.

Join us and make a difference in the lives of patients with rare diseases. Apply today!

About CSL Behring

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. carosced is focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.

To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor visit and CSL Plasma at .

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