Brand Manager - Beauty

Albert Roger Group; Bracknell; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading cosmetics firm in Bracknell is seeking a passionate Brand Manager to shape its brand's future. You will manage the product lifecycle, develop marketing strategies, and collaborate across teams to ensure brand identity consistency. Ideal candidates have proven industry experience, strong analytical skills, and the ability to interpret market data. This role involves constant engagement with key stakeholders, managing budgets, and participating in trade events, ensuring the brand's growth in the competitive beauty market.

Qualifications

• Proven experience in a similar role within the industry.
• Product development experience.
• Strong understanding of market trends.
• Great verbal and written communication skills.

Responsibilities

• Manage the entire product lifecycle and bring innovative products to market.
• Lead collaboration to generate product ideas aligned with market trends.
• Ensure brand identity consistency across all touchpoints.
• Manage the marketing budget efficiently.
• Interpret market research and data analysis for informed decisions.
• Collaborate with cross-functional teams for brand consistency.
• Monitor brand performance metrics and adjust strategies as needed.
• Develop Trade Marketing Calendar with the marketing team.
• Manage planograms and propose price lists for displays.
• Assist at company events.

Skills

Passion for beauty, cosmetics, or haircare

Understanding of consumer behavior

Analytical skills

Presentation skills

Proficiency in marketing software

Job description

As the Brand Manager for this innovative brand, you will play a pivotal role in shaping the brand's future. You will need to be a passionate, innovative and strategic individual, to help drive continued growth. You will be responsible for developing and implementing brand, marketing and communication strategies linked to consumer / retail insights.

Responsibilities :

• Brand Management: Manage the entire product lifecycle, from conceptualisation to launch and beyond to bring innovative products to market.
• Product Development: Lead collaboration to generate innovative product ideas aligned with market trends and customer preferences. Working with cross‑functional teams, including Marketing, Research and Development, and Design, to develop marketable products.
• Brand Identity: Support in ensuring the brand's identity is consistent across all touchpoints, being the guardian of brand guidelines and standards.
• Budget Management: Analytical in your approach to develop and manage the marketing budget, ensuring efficient allocation of resources to achieve brand objectives.
• Consumer and Competitor Insights: Ability to interpret market research, surveys, and data analysis to gain insights into industry trends, digital developments, consumer preferences and behaviour. Use this data to make informed decisions and refine marketing strategies.
• Cross‑Functional Collaboration: Collaborate with cross‑functional teams, including product development, sales, marketing, and operational teams, to align strategies and ensure brand consistency.
• Brand Performance Analysis: Monitor and analyse brand performance metrics, sales data, and customer feedback to measure effectiveness of strategies; to adjust as needed.
• Collaboration: Work alongside the Marketing, Communications and Sales teams to develop the Trade Marketing Calendar to drive sales in line with the marketing budget.
• Product Management: Manage planograms and assortments for the different stands and displays, alongside the wider team. To build and propose price lists, product sales forecasts maximising sales and margin.
• Events: Assist and participate at internal and external company events.

Role requirements

• A passion for beauty, cosmetics or haircare with proven experience in a similar role within the industry.
• Experienced Marketeer / Brand / Comms professional, with product development experience.
• Strong understanding of consumer behaviour and market trends.
• A confident and compelling presenter to represent the brand with passion and enthusiasm when meeting our retail partners.
• Analytical, comfortable with interpreting market data to provide innovative recommendations and insights.
• Proficiency in marketing software and tools with exceptional project management and organisational skills.
• Great verbal and written skills, with the confidence to build strong working relationships with key stakeholders.
• It would be beneficial if you had previous experience working in partnership with key retailers in the UK and across Europe.