Brand Manager

WELLA COMPANY; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading beauty company in the UK is seeking a Brand Manager for Retail Hair to drive marketing campaigns and manage brand performance. The ideal candidate will have a strong background in marketing within the FMCG sector, with excellent skills in brand management and digital marketing. This position offers hybrid working options and a comprehensive benefits package, including generous holiday allowances and health coverage.

Benefits

25 days holiday + additional day off for your birthday

Optional Family Private Medical Insurance Cover

Gym Benefits

Employee Assistance Program

Staff Discount on hair products

Qualifications

• Minimum 3 years of marketing experience at ABM/BM level within FMCG, preferably Health & Beauty.
• Strong understanding of brand management in a retail environment.
• Ability to prioritize and meet deadlines independently.

Responsibilities

• Set the local vision for brand initiatives aligned with global strategy.
• Lead execution of core brand annual support and NPD launches.
• Collaborate with cross-functional teams to ensure seamless execution.

Skills

Digital marketing

Brand management

Analytical skills

Relationship-building

Presentation skills

Microsoft Excel

Problem-solving

Education

Degree in a related discipline

Tools

Microsoft Word

Microsoft PowerPoint

Job description

Position Title

Brand Manager Retail Hair UK

Location

Hybrid – Wimbledon (2 days per week)

Reports to

Head of Marketing Retail Hair UK

Scope

UK Retail Hair

ABOUT THE WELLA COMPANY

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com.

THE ROLE

We are looking for a Brand Manager to join the dynamic marketing team working on the Retail Hair (RH) brands. This role involves building ground‑breaking campaigns and bringing bold ideas to life. Reporting to the Associate Director of Marketing, you will have full ownership of selected brands within our Retail Hair portfolio in the UK. To succeed, you'll need to demonstrate a challenger brand mentality, relentlessly drive understanding of the UK consumer and shopper, and make your love for our brands infectious. Your work and commitment will help us achieve our sales, profit, and market share objectives.

KEY RESPONSIBILITIES

• Set the local vision for your brand initiative, aligned with global strategy and local market requirements.
• Take full ownership of brand projects, including growth‑driving recommendations across media planning, in‑store activation, and breakthrough digital activation.
• Lead the execution of core brand annual support and NPD launches.
• Collaborate effectively with cross‑functional teams – including Sales, Digital, Finance, and Supply – to drive productivity, ensure seamless execution, and meet KPIs.
• Ensure Sales, Supply, and agency teams are set up for success to deliver against sales and profit targets.
• Stay informed on key trends in media, retail media, and the in‑store landscape.
• Influence global brand teams to deliver mid‑ and long‑term plans for UK success.
• Contribute to internal meetings, brand reviews, and campaign planning sessions.
• Influence senior stakeholders with clear, compelling recommendations and performance updates.

ESSENTIAL SKILLS, EXPERIENCE & QUALIFICATIONS

• Requirements:
• Degree in a related discipline or equivalent.
• Minimum 3 years of marketing experience at ABM/BM level within FMCG‑preferably Health & Beauty.
• Working knowledge of digital marketing.
• Strong understanding of brand management in a retail environment.
• Commercial acumen and a proactive attitude.
• Persuasive presentation skills.
• Ability to prioritise and meet deadlines independently.
• Ownership mindset with problem‑solving initiative.
• Analytical skills and experience interpreting data.
• Strong relationship‑building skills; a true team player.
• Excellent PC skills, especially in Microsoft Excel, Word, and PowerPoint.

WHAT WE OFFER

• 25 days holiday + additional day off for your birthday (not including bank holidaysli>
• 3 days' personal leave for your own signification life events
• 2 paid days off for volunteering/charity work
• Optional Wella Pension Scheme (8% employer contribution, 3% employee contribution)
• Optional Family Private Medical Insurance Cover
• Income Protection
• Life Insurance (8x base salary up to 2 million payable in the event of your death in service of Wella)
• Staff Discount (80% of all hair products, 40% OPI, 1 x 50% ghd)
• EAP (Employee Assistance Program)
• Enhanced maternity, paternity, and adoption leave
• Gym Benefits
• Eye Tests
• WOW Program (Bonus following exit from KKR, eligible after successful probation. For permanent employees only)
• Workplace/Nursery Benefits
• 4 weeks working remotely abroad
• Early Friday Finish during Summer

EEO OPPORTUNITIES

The Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make‑up of the workforce in encouraging equality and diversity. We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, colour, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this linkto review the Notification of Equal Opportunity Rights poster