Brand Director

Kubelt; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading gaming company is seeking a Brand Director to shape the global marketing strategy for EVE Vanguard. The role involves defining high-level brand initiatives, overseeing integrated marketing campaigns, and using analytics to drive decisions. The ideal candidate will have proven success in the games industry, effective collaboration and strategic skills, and a passion for sci-fi gaming. This position offers a hybrid work environment with numerous employee benefits, fostering growth and innovation.

Benefits

Free lunches, drinks, and snacks

Flexible work hours

Employer contributory pension plan

Life Insurance

Private medical and Dental Insurance

Annual Commuting Allowance

Monthly Internet Allowance

Annual Fitness Allowance

Performance sharing plan

Qualifications

• Proven experience bringing at least one game title to market.
• Ability to handle multiple marketing and branding projects simultaneously.
• A passion for sci-fi and player-driven gaming experiences.

Responsibilities

• Define and execute a brand and marketing strategy for EVE Vanguard.
• Lead global brand initiatives and manage marketing campaigns.
• Use analytics to guide decisions and monitor KPIs.

Skills

Demonstrated success in the games industry

Experience with live-service, MMO, or sandbox games

Strategic, data-focused mindset

High level of agility and adaptability

Effective collaboration skills

Proactive approach to problem-solving

Job description

CCP Games is looking for a Brand Director to guide the global brand and marketing strategy for EVE Vanguard, helping shape how players discover and experience our newest addition to the EVE universe. If you bring a thoughtful, collaborative, and data-informed approach to marketing—and an excitement for sci‑fi and live‑service games—we’d love to hear from you.

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Workplace type: Hybrid

Key Responsibilities

• Define and execute a high-level brand and marketing strategy that aligns with the overarching business goals of EVE Vanguard.
• Lead global brand initiatives and ensure consistent, impactful messaging across all channels.
• Use market research and analytics to guide decisions and identify growth opportunities.
• Oversee integrated marketing campaigns across digital, social, traditional, and direct channels.
• Establish and monitor key performance indicators (KPIs) and metrics to assess the effectiveness of brand strategies. Serve as an experienced leader, fostering a culture of collaboration and innovation across marketing, product development, and other key departments.
• Manage high‑level relationships with external agencies and strategic partners, and run collaborative projects that enhance brand value.
• Represent the company’s branding interests in executive meetings and industry events, articulating the brand’s vision and strategies effectively to stakeholders and the public.

Skills, Knowledge and Expertise

• Demonstrated success in the games industry, including bringing at least one title to market and contributing to high‑performing marketing or branding teams.
• Experience with live‑service, MMO, or sandbox games is a plus.
• Strategic, data‑focused mindset with the ability to execute both long‑term vision and daily delivery.
• High level of agility and adaptability — thrives in changing environments, rapidly tests new ideas, embraces experimentation, and adjusts strategies based on player behaviour, data, or shifting market conditions.
• Effective collaboration skills and a passion for gaming—especially sci‑fi and player‑driven worlds.
• Entrepreneurial, proactive approach to problem‑solving and innovation.

Benefits

• The inspiring challenge of working on a pioneering, ambitious project with great coworkers.
• An opportunity to learn and grow within an international company.
• A multicultural work environment that encourages growth, creativity, and innovation
• Free lunches, drinks, and snacks in the office
• A family friendly work environment with flexible work hours
• Employer contributory pension plan
• Life Insurance
• Private medical and Dental Insurance for you and your family
• Annual Commuting Allowance
• Monthly Internet Allowance
• Annual Fitness Allowance
• Discretionary quarterly and annual performance sharing plan

About CCP Games

CCP Games is an innovative company in the field of interactive entertainment, established in 1997 in Reykjavik, Iceland. The company gained worldwide recognition and numerous awards with the launch of their flagship product, EVE Online, in May 2003. Since then, CCP has been dedicated to developing cutting‑edge games that push boundaries and break new ground. CCP believes that games are virtual realities, offering unrivaled experiences and true human interaction. The company values respect, dialogue, interaction, and cooperation, fostering a unique environment for employees and players alike. This approach enhances the quality of their products and creates a challenging and inspiring space for talent to flourish. As a Pearl Abyss company since 2019, CCP continues to prioritize innovation and is at the forefront of pioneering work in virtual reality. They envision virtual reality playing an increasingly significant role in gaming and beyond in the future. Choose CCP Games for immersive virtual reality experiences, empowering players with freedom, choice, and success.