B2C Customer Communications Lead — Retention & Growth Campaigns

Project People; Reading; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A marketing solutions provider seeks a Customer Communications Specialist to enhance its B2C communications involving email, SMS, and app campaigns. The candidate should have strong writing skills and experience in marketing communications. Responsibilities include leading creative development, collaborating with stakeholders, and analyzing campaign performance. This role is pivotal in driving brand retention and engagement in a fast-paced environment.

Qualifications

• Experience in B2C marketing or customer communications.
• Strong writing, briefing, and campaign delivery skills.
• Great stakeholder management and a creative mindset.
• Passion for data-driven marketing and customer engagement.

Responsibilities

• Lead the creative development and delivery of customer communications.
• Work with CVM and Marketing Managers to translate strategy into creative execution.
• Collaborate with the CVM Insights team to track performance and optimize future campaigns.
• Craft clear, inspiring design briefs for the In-House Agency.
• Own timelines, approvals, and stakeholder engagement.
• Liaise with legal, brand, propositions, and vendor teams.

Skills

B2C marketing

Customer communications

Writing

Campaign delivery

Stakeholder management

Data-driven marketing

Tools

AI tools

Job description

A marketing solutions provider seeks a Customer Communications Specialist to enhance its B2C communications involving email, SMS, and app campaigns. The candidate should have strong writing skills and experience in marketing communications. Responsibilities include leading creative development, collaborating with stakeholders, and analyzing campaign performance. This role is pivotal in driving brand retention and engagement in a fast-paced environment.