B2B Marketing Specialist

The Knot Worldwide; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A global wedding planning company based in London seeks a B2B Marketing Specialist to develop and oversee marketing campaigns targeting wedding vendors. The ideal candidate will have strong communication and organizational skills, experience in marketing coordination, and a data-driven mindset. Responsibilities include managing projects, producing content, and analyzing competitor performance. Join a passionate team focused on making a difference in the wedding industry.

Qualifications

• Experience in marketing coordination or similar roles.
• Strong project management skills with attention to detail.
• Ability to manage multiple stakeholders and priorities.

Responsibilities

• Manage projects from integrated campaigns to vendor engagement.
• Support the Vendor Engagement Manager on larger projects.
• Produce high-quality content for marketing materials.
• Prepare marketing reports and success metrics.
• Conduct industry competitor analysis.

Skills

Excellent communication skills

Creative thinking

Organizational abilities

Relationship-building

Data-driven mindset

Fluency in English

Job description

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B2B Marketing Specialist

London, United Kingdom Be the First to Apply

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.

About Hitched

Hitched is the UK’s #1 wedding planning app, providing an end-to-end service of inspiration, planning tools, and a wedding vendor marketplace that couples use to arrange their perfect wedding. The central operating model of the business is a highly successful subscription marketplace that connects couples with wedding venues and suppliers. Now in its 26th year, Hitched was acquired in January 2020 by The Knot Worldwide.

The UK is a priority market for growth, and the business has received substantial investment since being acquired, which has improved the product significantly across desktop and mobile devices.

Hitched provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, national origin, age, or disability. Hitched complies with applicable UK laws governing nondiscrimination in employment. Hitched expressly prohibits any form of workplace harassment based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, or disability.

About The Knot Worldwide

With over four decades of expertise in the wedding industry, The Knot Worldwide is the largest global wedding planning company. The Knot Worldwide helps couples plan every aspect of their weddings, from finding inspiration and local wedding professionals to creating and managing all guest experiences, wedding registries, and more through various brands. Having inspired and empowered more than 40 million couples, The Knot Worldwide provides leading wedding marketplaces, personalized wedding websites, planning tools, and registry services across 15 countries.

The company also includes lifestyle brands such as The Bump, The Bash, Lasting, and How They Asked. The Knot Worldwide has US offices in New York, Washington, DC, Norwalk, Austin, Omaha, and Portland, and international offices in Barcelona, Galway, Guangzhou, Gurgaon, and London.

The Position

We are looking for a highly driven Marketing Specialist to develop and oversee our B2B marketing campaigns to promote our brands and platform to wedding vendors across our 13 international markets.

2023 is a key year for growth, with many new campaigns underway and many more possibilities to explore!

You will be part of the international B2B team, working closely with colleagues across the UK, Europe, and India to drive vendor engagement, increase brand awareness, and generate demand through valuable content and campaigns.

The ideal candidate will have excellent communication skills, creative thinking, and organizational abilities, capable of managing multiple stakeholders and priorities while having fun!

Key Responsibilities

• Managing projects from integrated campaigns to channel-specific initiatives that drive action, engagement, and retention from vendors to support sales growth
• Supporting the Vendor Engagement Manager on larger projects and daily implementation of marketing strategies
• Contributing to content plans—blog posts, guides, webinars—and creating high-quality material
• Updating sales collateral and facilitating collaboration between marketing and sales teams
• Managing vendor-facing social media channels
• Collaborating with design and internal teams to produce promotional materials
• Preparing marketing reports and success metrics
• Conducting industry competitor analysis

Requirements

• Experience in marketing coordination or similar roles
• Excellent communication and collaboration skills, with a knack for playful copy and editing non-native speakers’ work. Strong relationship-building skills and attention to detail.
• Strong project management skills, with the ability to track details and bring projects to completion.
• Data-driven mindset, focused on performance optimization and impact measurement.
• Fluency in English; additional European languages, especially Italian, are a plus.
• Team-oriented attitude #wewintogether
• Positive, proactive, and driven personality with a desire to succeed.

We encourage passionate individuals to apply and join TKWW to make a difference!

What We Love About You:

• You Dream Big: You innovate through iteration and experimentation.
• You Love Our Users: You prioritize our community in your work.
• You Do the Right Thing: You foster respect, fairness, and inclusion.
• You Hustle Every Day: You act with urgency and ownership.
• You Win Together: You believe in teamwork and collective success.

What You Love