B2B Marketing Lead: Data-Driven Growth & Campaigns

Fitch Group; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading financial education provider based in London is seeking an experienced B2B Senior Marketing Executive to develop and execute innovative marketing strategies. This role involves managing campaigns across various channels, enhancing the brand’s social media presence, and organizing impactful events. The ideal candidate has a strong background in digital marketing within education or financial services. This position also encourages data-driven decisions to optimize lead generation and engagement efforts. A hybrid working model is offered.

Benefits

Hybrid Work Environment

Comprehensive healthcare offerings

Generous parental leave plan

Tuition reimbursement programmes

Qualifications

• Proven experience in digital marketing with a commercial focus.
• Experience in a B2B marketing environment.
• Experience implementing a content marketing strategy.

Responsibilities

• Develop and execute targeted marketing campaigns.
• Manage the Fitch Learning brand's social media presence.
• Organize high-quality webinars and corporate events.
• Utilize advanced data analytics for campaign decisions.

Skills

Digital and data-driven marketing experience

Lead-generating marketing campaigns experience

Excellent copywriting and proofreading skills

Experience with digital marketing tools

Project management skills

Tools

Google Analytics

Marketo

Adobe InDesign

Salesforce

Website CMS tools

Job description

A leading financial education provider based in London is seeking an experienced B2B Senior Marketing Executive to develop and execute innovative marketing strategies. This role involves managing campaigns across various channels, enhancing the brand’s social media presence, and organizing impactful events. The ideal candidate has a strong background in digital marketing within education or financial services. This position also encourages data-driven decisions to optimize lead generation and engagement efforts. A hybrid working model is offered.