Assistant Store Manager

adidas; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading sports retail company is seeking an Assistant Store Manager to support daily operations and enhance customer service. The ideal candidate will have over 18 months of experience in a sports or fashion retail environment. Responsibilities include team leadership, coaching, and promoting a high-performance culture. This role values inclusivity and continuous learning, making it an excellent opportunity for career development in the retail industry.

Benefits

Competitive compensation & rewards

Uniform allowance

Discount on products

Access to online learning platforms

Employee Assistance program

Discounted retail/insurance vouchers

Participation in sponsored events

Chances to win football tickets

Qualifications

• 18+ months of experience in a sports/fashion retail environment with 12+ months of Assistant Store Management responsibility.
• Maintain store processes for a seamless shopping experience.
• Professional handling of difficult interpersonal situations.

Responsibilities

• Promote a high-performance culture and set clear expectations.
• Encourage continuous learning and development opportunities.
• Support Store Manager in daily operations and compliance.
• Motivate and coach team members for exceptional service.
• Create a safe and inclusive work environment.

Skills

Team leadership

Strong analysis and literacy skills

Advanced verbal communication skills

Good understanding of Visual Merchandising

Training skills

Fluent in English

Good knowledge of MS Office

Job description

This is the first step in your adidas journey. For more than 70 years we've been creating the best sports gear and inspiring millions of people to change their lives through sport. Our core value is people. adidas is a team of rebellious optimists. We lead an active lifestyle, creating innovations to balance sports and nature, looking at the world without borders or prejudice, and inspiring change in our customers. Retail stores are the first point of contact with our consumers and the heart of adidas brand. Want to be a part of the journey? Join us now!

WE OFFER

• Competitive compensation & rewards (bonuses, referral program, etc.).
• Uniform allowance
• Discount on adidas products online and in all own stores.
• Access to online learning platforms to further your skills
• Employee Assitance program – We care about your well-being!
• Discounted retail / insurance vouchers
• Opportunities to participate in sponsored adidas events
• Chances to win football tickets for you and a friend

EMPLOYEES APPRECIATE IN US

• Supportive team that accompanies you all the way in the company and inspires you to win new challenges.
• Career without borders: the opportunity to grow in retail, office, and distribution center.
• Development opportunities: world‑class training in our products, service, processes, and personal effectiveness programs.
• Modern environment with the highest retail standards and best technologies.
• Embracing a culture of diversity, equity, and inclusion.
• Innovations to establish a new era of sport in balance with nature.

WE APPRECIATE IN OUR EMPLOYEES

• 18+ months of work experience in a sports / fashion customer and commercial-focused retail environment with 12+ months of Assistant Store Management responsibility.
• Team leadership. Strong analysis and literacy skills. Advanced verbal communication skills.
• Good understanding of Visual Merchandising. Strong Training skills. Team Development.
• Maintain store processes and rules to ensure a seamless shopping experience by leading team and replenishment.
• Professional handling of difficult interpersonal situations within the store team. Understanding the store’s needs and acting accordingly.
• Advanced in English. Good knowledge of MS Office. Monitors performance data as well as KPIs and initiates needed measures for improvement.

YOUR ACTIVITIES

• Promote a high-performance and winning culture by working collaboratively with your team and help set clear expectations whilst leading by example and living our values.
• Encourage a culture of curiosity by promoting continuous learning and development opportunities and applying them to the shop floor.
• Support the Store Manager and take ownership of the store’s daily operation, including sales, customer service, inventory, management, recruitment, training, HR, and compliance.
• Motivate, inspire and, coach team members to deliver exceptional customer service and achieve store goals.
• Create and drive a safe and inclusive work environment where everyone feels valued and respected.