Assistant Store Manager

VF CORPORATION; Braintree; On-site; GBP 30,000 - 40,000; Full time

Job summary

An established global apparel company in Braintree is seeking an enthusiastic Assistant Store Manager to support Store Manager duties and drive customer experience. The role emphasizes mentoring sales associates, driving sales, and maintaining retail standards. Ideal candidates should demonstrate initiative, along with strong communication skills, and should be flexible to fulfill various working hours. The company offers a competitive salary and various benefits, promoting a culture of growth and integrity.

Benefits

50% staff discount

Competitive salary

Pension scheme

Qualifications

• Experience in leading and motivating a team.
• Ability to drive sales and productivity.
• Excellent written and verbal communication in English.

Responsibilities

• Drive sales and profitability with Store Manager.
• Mentor and coach sales associates.
• Assist with retail processes and inventory management.
• Ensure visual merchandising standards are met.

Skills

Sales motivation

Team mentoring

Customer interaction

Initiative

Communication

MS Office proficiency

Tools

POS systems

Job description

Assistant Store Manager

Do you want to join one of our exceptional management teams and help drive consumer experience in one of our stores? We’re looking for a passionate Assistant Store Manager to join our Vans team based in Braintree Village.

As an Assistant Store Manager, your input will be vital in supporting your Store Manager and contributing to the success of your store.

Overview

Vans is part of the VF family – a global apparel company connecting people to the lifestyles they cherish through an iconic brand family. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. Vans is rooted in authenticity and creativity, and values inclusivity, expression, fun, and family.

We provide the support of a global organisation while empowering our people to take responsibility at store level.

Key Responsibilities

• Driving sales and profitability in synergy with your Store Manager.
• Motivating, mentoring, and coaching sales associates.
• Assisting with implementing established retail processes and continually seeking improvement.
• Maintaining core retail operational procedures such as inventory, P&L, and other processes.
• Reporting performance metrics and demonstrating understanding of KPIs to improve store results.
• Ensuring the store meets visual merchandising guidelines and looks great.
• Providing cover in the Store Manager’s absence.

Qualifications

• Enjoy interacting with customers and set a great example for the team with a hands‑on mentality, enthusiasm, and passion for a fantastic customer experience.
• Take initiative when the Store Manager is absent – a hallmark of a great Assistant Store Manager.
• Create a strong team that shares passion and vision, mentoring employees and celebrating their growth.
• Experience in opening and closing a store, leading and motivating a team, and driving sales and productivity.
• Excellent written and verbal communication in English (additional languages are a plus).
• Proficient in MS Office and various POS systems.
• Flexible to work weekends, evenings, and holidays as required.

We expect you to live and demonstrate our Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

Benefits

• Career ownership – build knowledge and experience across different brands.
• A supportive, feedback‑based culture where respect and integrity guide us.
• Tailored training from induction to ongoing online and face‑to‑face sessions, fostering professional and personal growth.

We offer a comprehensive benefits package that encourages mental, physical, and financial well‑being for all VF associates, including a competitive salary, bonus, pension scheme, and a 50% staff discount.

Culture & Inclusion

We strive to foster a culture of belonging based on respect, connection, openness, and authenticity. As an equal opportunity and affirmative action employer, VF is committed to supporting disadvantaged groups and providing equal opportunities for all associates and applicants.

Next Steps

If you like what you read and want to join our team, please apply. Due to the high volume of candidates we receive, we will only contact successful applicants for the interview stage.