Assistant Marketing and Campaigns Optimisation Manager

Co-op Group; Manchester; On-site; GBP 40,000 - 48,000; Full time

Job summary

A leading retail cooperative in Manchester is seeking an Assistant Marketing and Campaigns Optimisation Manager. This hybrid role involves developing marketing strategies, analysing customer engagement data, and collaborating with various teams. The ideal candidate will have proven experience in marketing performance analysis. The position offers competitive salary, benefits, and a supportive work environment.

Benefits

30% off Co-op branded products

Annual bonus based on performance

28 days holiday plus bank holidays

Pension with up to 10% employer contributions

Access to a subsidised onsite gym

Coaching and training for career development

Wagestream app for early pay access

Qualifications

• Proven experience in marketing performance analysis, CRM, or campaign optimisation.
• Strong analytical skills with the ability to interpret complex data.
• Experience in customer segmentation and targeting within B2B, Commercial or FMCG environments.

Responsibilities

• Develop and implement segmentation and targeting strategies.
• Analyse engagement data and commercial outcomes.
• Collaborate with teams to align on campaign strategy.
• Monitor and report on campaign performance.

Skills

Marketing performance analysis

Strong analytical skills

Customer segmentation

Knowledge of customer insight

Job description

Assistant Marketing and Campaigns Optimisation Manager
Up to £48,000 plus great benefits (Work Level 6A)
This is a hybrid role, with 2 to 3 office days each week. You'll be required to work from our Scunthorpe office one day a week, and for the remaining office days you can choose to work from either our Manchester or Scunthorpe office (find out more about our hybrid working policy at https://jobs.coop.co.uk/hybrid-working-policy ).

We\'re looking for an Assistant Marketing and Campaigns Optimisation Manager to join Co-op Wholesale as part of the Customer Experience team. Since 1977, we\'ve championed independent retailers to thrive with Nisa - and now, we\'re entering a bold new chapter as Co-op Wholesale. It\'s the same spirit, with bigger ambition: bringing the power of Co-op to more local businesses than ever. And with that, exciting opportunities are on the rise, like this one.

We\'ve set up a brand-new Customer Experience team to make a real difference for our varied wholesale customer base, including independent retailers, corporate partners and national accounts. This team is all about bringing focus, speed, and creating new ways of working. Getting the right messages to the right people and making sure our customers feel understood.

What you\'ll do

• Develop and implement segmentation and targeting strategies to improve campaign precision and effectiveness
• Analyse engagement data, customer behaviours, and commercial outcomes to optimise marketing channels
• Collaborate with Commercial, Insights, Digital and Central Ops teams to align on campaign strategy
• Review CRM data and onboarding flows to ensure segmentation accuracy and data integrity
• Monitor and report on campaign performance, identify opportunities for continuous improvement
• Support the planning and delivery of marketing and comms campaigns that drive partner engagement and return on investment
• Champion data-driven decision making across the Marketing and Digital team and the wider customer experience function

This role would suit people who have

• Proven experience in marketing performance analysis, CRM, or campaign optimisation
• Strong analytical skills with the ability to interpret complex data and translate into actionable insights
• Experience in customer segmentation and targeting within a B2B, Commercial or FMCG environment
• A knowledge of customer insight

Why Co-op?

If you have the skills that we need, we can offer you a competitive salary and great benefits package which includes 30% off Co-op branded products in our food stores (as well as other discounts on Co-op products and services).

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Access to a subsidised onsite gym (at our Manchester HQ)
• Coaching and training to support your career development
• Wagestream app - giving you access to a percentage of your pay as you earn

Building a diverse environment

We\'re actively building diverse teams and we welcome applications from everyone. If you have a disability, we can make reasonable adjustments to our recruitment process according to your needs. We\'re also part of the Disability Confident scheme, meaning we\'ll always offer an interview to disabled candidates who apply through the scheme if they meet the minimum criteria for a job.

We\'ll ask whether you\'d like to be considered under the Disability Confident scheme when you apply.

If we invite you to take part in the recruitment process for any of our jobs, we\'ll ask you if you need any reasonable adjustments to enable you to participate.

You can find out more about our recruitment process at jobs.coop.co.uk/apply-process

You can find out more about the Disability Confident scheme at Disability Confident Scheme - Co-op Colleagues and more about our commitments to diversity and inclusion at Diversity and Inclusion

Please note that we may close applications for this role early.

As part of your application, you\'ll need to complete an online assessment. This assessment typically takes up to 50 minutes. If you\'re a current Co-op colleague, this does not need to be completed.