Area Sales Representative

Path Recruitment; England; On-site; GBP 35,000 - 45,000; Full time

Job summary

A well-established plant hire firm in the United Kingdom is seeking an Area Sales Representative to cover Reading and surrounding areas. The role involves generating new business and managing existing accounts while promoting a range of heavy machinery. Candidates should have a background or strong interest in plant hire, excellent relationship-building skills, and be self-motivated. A strong training culture and clear progression opportunities are offered, making this an excellent opportunity for sales professionals looking to grow.

Benefits

Salary of £35,000 to £45,000

Commission scheme

Company car and fuel card

25 days holiday plus bank holidays

Pension scheme

Mobile phone and laptop provided

Ongoing training and development

Clear progression opportunities

Qualifications

• Experience as an Area Sales Representative or similar roles.
• Comfortable managing accounts while developing new customers.

Responsibilities

• Generate new business while managing existing customer accounts.
• Cover Reading and surrounding areas promoting heavy plant machinery.

Skills

Background or strong interest in plant hire

Confidence in building relationships

Organised and self-motivated

Commercially aware

Account management skills

Job description

Area Sales Representative role covering Reading and surrounding areas, selling heavy plant machinery, company car, strong training, commission scheme, Monday to Friday.

About the Company

This Area Sales Representative opportunity is with a well‑established business operating within plant hire and construction equipment. The company is known for its supportive culture, structured training, and long‑term career development, making it an excellent environment for sales professionals looking to grow.

Key Benefits of the Area Sales Representative

• Salary of £35,000 to £45,000 per annum, dependent on experience
• Commission scheme
• Company car and fuel card
• Monday to Friday working hours
• 25 days holiday plus bank holidays
• Pension scheme
• Mobile phone and laptop provided
• Ongoing training and development
• Clear progression opportunities into external sales

Responsibilities of the Area Sales Representative

As an Area Sales Representative, you will be responsible for generating new business while managing and developing existing customer accounts. You will work Monday to Friday, covering Reading and surrounding areas, promoting a range of heavy plant machinery including diggers, dumpers, rollers, and telehandlers. This Area Sales Representative role is advertised in Reading and is open to both externally experienced sales professionals and internally based candidates who have a strong interest in progressing into a field‑based sales position.

About You as the Area Sales Representative

• Background or strong interest in plant hire, construction equipment, or heavy machinery sales
• Confidence in building relationships and identifying new business opportunities
• Organised, self‑motivated, and commercially aware
• Comfortable managing accounts while developing new customers
• Internally based sales professionals with a desire to move into external sales are encouraged to apply

To be successful you may have experience as an Area Sales Representative, Account Manager, Sales Manager, Internal Sales Executive, Business Development Manager, Regional Sales executive or similar. Coming from a plant hire, tool hire, agricultural, construction, powered access, builders merchant or similar background would be an advantage.

Next Steps

Apply today for this Area Sales Representative position to join a supportive, established team with genuine development opportunities. Successful applicants for the Area Sales Representative role will be contacted promptly. We encourage applications from all backgrounds and are committed to equal opportunities.