Area Sales Manager

Sysco GB; Reading; Remote; GBP 34,000 - 40,000; Full time

Job summary

A leading foodservice provider is seeking an Area Sales Manager for the Reading area. This home-based role focuses on winning new business and maximizing existing customer sales. The ideal candidate will build strong relationships, understand customer needs, and monitor competitor activity. With a salary of up to £40,000 plus uncapped bonus and company car, this is an excellent opportunity to grow your career in a supportive and inclusive environment.

Benefits

Company car or travel allowance

Uncapped bonus potential

Home-based contract

Qualifications

• Experience in winning and maximizing sales with existing customers.
• Proficiency in Excel.
• Desire for sales is essential.

Responsibilities

• Gain, grow, and retain customers, delivering profitable growth.
• Research target audience and opportunities in your territory.
• Build relationships through face-to-face meetings.

Skills

Customer relationship building

Sales proficiency

Commercial acumen

Excel

Job description

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Company Description

Job Title: Area Sales Manager

Location: Homebased / Reading

Salary: Up to £40,000 + uncapped bonus potential, company car or travel allowance, & home-based contract

Kff is a regional food wholesaler with around 250 colleagues near Maidstone, Kent. Part of Sysco, the world's largest foodservice provider with over 65,000 colleagues globally. We have a family feel with a close-knit team, supplying local pub and restaurant customers and delivering directly to caterers.

We have ambitious growth plans and are seeking Area Sales Managers responsible for winning and maximising independent foodservice business in your area. If you enjoy working in the field and growing your career within a leading Foodservice company, kff is the place for you.

Responsibilities:

• Gain, grow, and retain customers, delivering profitable volume growth against targets.
• Research your target audience and opportunities within your territory.
• Build and leverage strong customer relationships through face-to-face meetings and understanding customer needs.
• Onboard new customers effectively while maintaining relationships with existing accounts.
• Partner with customers to understand their growth plans, add value, and offer practical solutions and products.
• Monitor competitor activity and proposals to ensure you offer the best local solutions to your customers.

What we are looking for:

We seek someone capable of winning new business and maximizing sales with existing customers. Ideally, you are commercially astute, proficient in Excel, and skilled in relationship building. A desire for sales is essential. Food industry experience is a plus but not required.

We value diversity and inclusivity. We want you to help define our culture by bringing your authentic self to work. We are committed to creating a supportive environment where everyone feels valued, appreciated, and has equal opportunities.

Additional Information:

At kff, everyone is welcome. We focus on your potential and unique talents, not just your CV. We are dedicated to fostering a diverse and inclusive culture where everyone belongs and thrives. If you require adjustments during the application process, contact our resourcing team for support.