Area Sales Manager

CPJ Recruitment; Northampton; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

An established recruitment agency is seeking an Area Sales Manager to oversee sales across various territories. Ideal candidates will have at least 18 months of B2B sales experience, strong relationship-building skills, and the ability to manage key accounts effectively. The role offers a competitive salary of up to £38,000 plus 20% OTE, hybrid car, and 25 days annual leave. This is a fantastic opportunity to work within a supportive environment that values employee development and career progression.

Benefits

20% OTE

Hybrid car

25 days annual leave

8% matched pension

Healthcare and life assurance

Continued personal development plan

Qualifications

• 18 months B2B sales experience required.
• Self-motivated and able to work independently or in a team.
• Experience with CRM and pipeline management essential.

Responsibilities

• Grow regional sales and activate new business opportunities.
• Develop existing accounts and manage a structured call plan.
• Deliver training sessions and maintain accurate pipeline management.

Skills

Strong relationship-building skills

Organisational skills

Proactive approach

Ability to prioritise key accounts

Experience in product demonstrations

Job description

Area Sales Manager - Interior High‑end KBB Products

Area: Northants / Oxon / Bedfordshire / Buckinghamshire / Hertfordshire

The Role of Area Sales Manager

• Growing regional sales across merchants, distributors, and showrooms
• Developing existing accounts and activating new business opportunities
• Increasing stock levels, product visibility, and branch engagement
• Delivering product demonstrations, trade mornings, and training sessions
• Managing a structured call plan with consistent field activity
• Working with contractors and installers to influence pull‑through demand
• Maintaining accurate pipeline management, CRM updates, and forecasting

This opportunity suits an Area Sales Manager who enjoys autonomy, time in the field, and building strong customer relationships.

The Company hiring an Area Sales Manager

Our client has some of the best staff retention levels in the market and has independently won awards including Best Places to Work – a testament to their training culture and healthy working environment. They consistently develop entry‑level and mid‑level sales talent, with many team members progressing into senior roles, national positions, or specialist product pathways.

The business continues to invest heavily in people, products, and marketing. A smart, consistent long‑term strategy has meant turnover and profit have increased year‑on‑year, allowing continuous reinvestment. This has resulted in some of the most innovative bathroom products available, market‑leading marketing campaigns, and excellent back‑office support. The company promotes a strong work‑life balance, realistic expectations, and ensures every Area Sales Manager has the tools, support, and development required to succeed.

The company is hiring an Area Sales Manager who can take full ownership of the territory, build strong branch‑level relationships, and drive field‑based activity that leads to sustainable growth. The successful individual will be visible with merchants and contractors, confident delivering training sessions, and effective at securing increased stock listings. This is an ideal opportunity for an ambitious Area Sales Manager seeking stability, progression, and long‑term development.

The Candidate Requirements for the Area Sales Manager

• Sales experience with a strong foundation (18 months B2B sales experience)
• Strong relationship‑building & organisation skills
• Proactive approach with a proven track record in account relationship management
• Capable of prioritising key accounts and running a structured call plan
• Experience delivering product demonstrations, trade mornings, and showroom training
• Strong organisational skills, including CRM and pipeline discipline
• Self‑motivated, target‑driven, and comfortable working independently and as part of a team as an Area Sales Manager

The Package for the Area Sales Manager

• Up to £38,000 basic salary
• 20% OTE
• Hybrid car
• 25 days annual leave
• 8% matched pension
• Healthcare and life assurance
• Continued personal development plan
• Clear internal progression routes (Senior Area Sales Manager, Key Accounts, National roles)
• Full onboarding, product training, and ongoing professional development
• Supportive, award‑winning culture with excellent brand reputation

Ref: CPJ1785