Area Sales Manager

JTR Limited; North East; Hybrid; GBP 42,000 - 50,000; Full time

Job summary

A leading self-adhesive materials company is seeking an experienced Area Sales Manager to drive sales growth in the North East England. You will promote innovative products, build long-term customer relationships, and identify new business opportunities in a field-based role. This position requires a proven sales track record, excellent negotiation skills, and the ability to manage your workload independently. Join a forward-thinking company with a hybrid working model and strong values.

Benefits

Company Car

Private Healthcare

Life Assurance

25 Days Holiday + Bank Holidays

Pension

Qualifications

• Proven sales experience, ideally within self-adhesive materials or a related industry.
• Ability to work independently with excellent time-management skills.
• Confident communicator with strong presentation ability.

Responsibilities

• Promote and sell products to achieve sales targets.
• Build and maintain strong customer relationships.
• Identify new business opportunities through lead generation.
• Respond to product enquiries and ensure compliance with specifications.
• Negotiate contract terms and manage the sales cycle.
• Plan weekly schedules for customer appointments and coverage.
• Manage workload remotely to meet objectives.
• Maintain accurate records with the Sales Support team.
• Analyse customer buying patterns for sales strategies.
• Set budgets and achieve sales targets.

Skills

Proven track record in sales

Strong relationship-building capabilities

Excellent time-management skills

Strong presentation abilities

Results-driven approach

Job description

Join a market leader driving innovation in self-adhesive materials.

• Location: North East England, field-based, with travel
• Salary: £50,000 + Performance Bonus (£6,500+)
• Benefits: Company Car, Private Healthcare, Life Assurance, 25 Days Holiday + BHs, & Pension

HERMA Self Adhesive Materials UK is part of a globally recognised brand, delivering precision-engineered self-adhesive laminates for pressure-sensitive labels. Known for quality, innovation, and reliability, HERMA products form the foundation of some of the most trusted label solutions across diverse industries.

As we continue to expand in the UK and Irish markets, we are seeking a professional proactive Area Sales Manager to develop and manage our clients in the North East of England, assisting in the delivery of our growth plans.

The Role:

This role is ideal for a motivated sales professional who enjoys building relationships, identifying new business opportunities, and working independently to achieve results.

As Area Sales Manager, you will be responsible for driving sales growth within your designated area, promoting HERMA UK's material solutions, and maintaining strong relationships with both new and existing customers. Acting as the face of HERMA UK Ltd, you will ensure a high standard of customer service while growing market presence across the North East of England.

Key Responsibilities

• Promote and sell HERMA UK products across your assigned territory to achieve sales targets.
• Build, develop, and maintain strong, long-term customer relationships.
• Identify and pursue new business opportunities through proactive lead generation and follow-up.
• Respond to product enquiries and ensure compliance with customer specifications and delivery requirements.
• Negotiate contract terms and manage the full sales cycle from initial enquiry through to project completion.
• Plan and organise weekly schedules to maximise customer appointments and territory coverage.
• Work remotely, managing your own workload to meet agreed objectives.
• Maintain accurate records in collaboration with the Sales Support team.
• Analyse customer enquiries and buying patterns to inform sales strategies.
• Set budgets and achieve monthly and annual sales targets.

Skills & Experience

• Proven track record in sales, ideally within the self-adhesive materials sector or a related industry.
• Strong relationship-building and negotiation capabilities.
• Ability to work independently with excellent time-management skills.
• Confident communicator with strong presentation abilities.
• Results-driven approach with a focus on meeting and exceeding targets.

Why HERMA?

At HERMA, you'll join a forward-thinking company with a clear growth trajectory, strong values, and a supportive leadership team. We offer a hybrid working model, a culture of innovation, and the opportunity to work with a globally trusted brand in self-adhesive materials.