Area Sales Manager

White Recruitment Construction; Carlisle; On-site; GBP 45,000 - 50,000; Full time

Job summary

A well-established manufacturing company in the UK is seeking an Area Sales Manager to drive sales across North England. The role requires experience in B2B field sales, strong relationship-building skills, and the ability to manage a sales territory effectively. The successful candidate will enjoy a competitive salary of £45,000-£50,000 plus company car and bonus, within a supportive team environment.

Benefits

Company car

Annual bonus

Full product training

Progression opportunities

Qualifications

• Experience in manufacturing, engineering, or construction products.
• Confident in conducting site visits and technical discussions.
• Self-motivated and proactive in developing business.

Responsibilities

• Develop new business and manage existing portfolio.
• Identify business opportunities and nurture customer relationships.
• Manage full sales cycle from enquiry to order conversion.

Skills

Field-based B2B sales experience

Stakeholder communication

Forecasting and reporting

Relationship building

Job description

Area Sales Manager

£45,000-£50,000 + Car + Bonus
North

We’re recruiting on behalf of a well‑established manufacturing business that supplies a wide range of technical products into commercial, industrial, and construction environments. Following continued growth, they are looking to appoint a driven Regional Sales Manager to strengthen their presence across the Midlands.

The Role

As Regional Sales Manager, you will be responsible for developing new business and managing an existing portfolio of customers across your territory. This is a hands‑on, field‑based role where you’ll build strong relationships with contractors, distributors, architects, and end users to secure project and specification‑led opportunities.

Key responsibilities include:

• Proactively identifying new business opportunities and nurturing long‑term customer relationships
• Managing the full sales cycle from enquiry, site visits, and technical discussions through to quotation and order conversion
• Maintaining regular customer visits to drive awareness, engagement, and repeat business
• Producing accurate sales forecasts and updating CRM records
• Working closely with internal teams to ensure customer requirements are understood and delivered
• Providing market intelligence and competitor insights to support strategic planning

About You

We’re looking for someone who is:

• Experienced in field‑based B2B sales‑ideally with a background in manufacturing, engineering, construction products, or technical solutions
• Confident conducting site visits, surveys, and technical discussions with a range of stakeholders
• Able to manage their own territory, plan appointments efficiently, and work to agreed KPIs
• Commercially astute, well organised, and comfortable producing accurate forecasts and reports
• A relationship builder with strong communication and presentation skills
• Self‑motivated, proactive and genuinely driven to develop business

What’s On Offer

• £45,000-£50,000 basic salary
• Company car
• Annual bonus
• Supportive team environment with full product training
• Genuine progression opportunities within a growing business