Analytics Planning Manager

Tesco; Welwyn Garden City; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading supermarket and technology company in the UK is seeking a candidate for an analytics role focused on customer insights. In this position, you will drive understanding of customer behavior and make strategic decisions to improve business outcomes. The ideal candidate should have a strong analytics background, especially in personalization and CRM, and an ability to influence cross-functional teams. This role offers a blend of office collaboration and remote work opportunities.

Benefits

Annual bonus scheme up to 20%

25 days holiday plus personal days

Private medical insurance

Maternity and paternity leave

Free virtual GP service

Qualifications

• Experience in fast-paced, data-rich environments.
• Ability to deliver measurable value through personalisation and CRM.
• Familiarity with multi-channel customer programmes is desirable.

Responsibilities

• Drive understanding of customer behaviour for audience strategies.
• Manage the Personalisation Measurement & Insights backlog.
• Collaborate with teams to create actionable briefs.
• Maintain standards for briefs and reporting.
• Conduct analysis and quality assurance checks.

Skills

Strong analytics and insights experience

Ability to design measurement frameworks

Hands-on analytical skills with coding capability

Understanding of incrementality and controls

Skilled at translating complex analysis

Background in retail or CRM

Job description

Tesco UK • Shire Park, Kestral Way, Welwyn Garden City • Permanent • Apply by 22-Jan-2026

You'll work closely with Customer Teams, including Rewards and Journeys, to develop actionable briefs for Personalisation Performance insights. In this role, you'll translate strategy into practical operating rhythms, influence stakeholders, and make complex, customer-led decisions that drive business outcomes. You'll also coach and develop stakeholders to strengthen their analytical and measurement capabilities.

What is in it for you

We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

You will be responsible for

You will be responsible for

• Customer Insight: Drive deep understanding of customer behaviour within the “Know Me, Serve Me, On My Terms” model to inform audience strategies that enhance relevance and growth.
• Workflow Oversight: Prioritise and manage the Personalisation Measurement & Insights backlog, ensuring smooth delivery and removing blockers.
• Business Partnering: Collaborate with Customer Teams and Finance to create actionable briefs, support forecasting, and translate insights into strategic decisions.
• Optimisation & Reporting: Maintain high standards for briefs and reporting, delivering clear explanations and actionable recommendations to improve audiences, triggers, and journeys.
• Ad Hoc Analysis: Conduct targeted analysis and quality assurance checks to ensure accuracy and clarity across outputs.

You will need

• Strong analytics and insights experience in fast-paced, data-rich environments.
• Proven ability to design measurement frameworks and deliver measurable value through personalisation and CRM.
• Hands-on analytical skills with coding capability to interrogate data.
• Deep understanding of incrementality, controls, and causal measurement in multi-channel contexts.
• Skilled at translating complex analysis into clear, actionable strategies and influencing cross-functional teams.
• Background in retail, loyalty, or multi-channel customer programmes is highly desirable.

About us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we're all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

Disability

We're proud to be an accredited Disability Confident Leader, where everyone's welcome. That's why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.