AI Demand Generation Manager

IFS; England; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading software company in the UK is seeking a Global Manager Demand Generation - AI to oversee demand generation efforts for AI offerings. This role requires deep collaboration with Sales and Marketing teams globally to drive pipeline and revenue outcomes. The ideal candidate will have strong B2B experience, excellent communication skills, and capabilities in CRM platforms like Salesforce. Embracing a flexible hybrid workspace, the company values diverse needs and inclusive practices.

Qualifications

• Proven experience in B2B enterprise software, preferably with AI or cloud solutions.
• Excellent communication and stakeholder management skills.
• Strong project and program management capabilities.

Responsibilities

• Orchestrate demand generation for AI offerings globally.
• Ensure alignment between Sales and Marketing.
• Drive global AI demand generation pipeline and revenue outcomes.

Skills

Sales Experience

B2B Sales

Time Management

Marketing

Lead Generation

Tools

Salesforce

CRM Software

Job description

Reporting directly into the AI Business Unit COO with a dotted-line relationship to the SVP Global Demand Generation the Global Manager Demand Generation - AI is responsible for orchestrating enabling and executing demand generation for AI offerings across the enterprise globally. The role ensures tight alignment between Sales Go-to-Market and Marketing leaders across all regions and lines of business to drive predictable high-quality AI pipeline and revenue outcomes.

This role has responsibility for enabling achieving and driving global AI demand generation across Marketing BDR/BD and Sales (including Partners & Channels) ensuring enterprise and AI Business Unit revenue objectives are achieved through at least the following;

• Global AI Industry and Solution TAM engagement through integrated campaigns
• Demand generation across AI solutions spanning core enterprise platforms cloud acquisitions and customer expansion/success motions
• Exceeding value and KPI targets for AI pipeline creation quality and cover
• Effective global lead routing from Marketing BDR/BD Partners and Ecosystem into Sales for opportunity acceptance
• Sales opportunity acceptance prioritization and allocation aligned to global AI GTM strategy
• Global opportunity qualification boards to approve/decline progression and resource allocation beyond early pipeline stages
• Opportunity disposition management to ensure timely progression recycling or closure across all regions
• High-quality AI pipeline progression across CQ2 through structured global pipeline reviews
• Opportunity quality and forecast integrity in CQ1 in support of AI Business Unit and executive leadership
• CRM hygiene AI pipeline visibility and Sales KPI achievement through standardized global cadences
• Global demand generation reporting across Regions Market Units Teams and AEs for AI

The primary goal of this position is to ensure Sales Solution Specialists BDRs Strategic Revenue and Marketing teams globally understand their responsibilities in AI-led demand generation and opportunity progression. The role ensures teams are enabled aligned and cadenced to maximize productivity and deliver a consistent high-quality four- to six-quarter rolling AI pipeline across priority target accounts worldwide.

Qualifications

• Proven experience in B2B enterprise software preferably with AI data cloud or platform solutions strong understanding of global enterprise sales marketing and go-to-market models including complex buying groups
• Proven ability to build strong internal partnerships across global Sales Marketing Product and GTM leadership
• Extensive knowledge of demand generation pipeline management forecasting and sales methodologies
• Excellent communication influence and stakeholder management skills across global matrixed organizations
• Experience in industries such as Manufacturing Construction Energy Aerospace & Defense Asset-Intensive or Field Service environments is a plus
• Strong project and program management capabilities with attention to detail and execution rigor
• Highly organized analytical and creative problem solver
• Self-starter with strong ownership mindset initiative and drive
• Ability to work independently while collaborating effectively across regions and functions

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles while also valuing inclusive workplace experiences. By fostering a sense of community we drive innovation strengthen connections and nurture belonging. Our commitment ensures you can work in a way that suits you best while also engaging with colleagues to share ideas and build meaningful relationships.

Remote Work

No

Employment Type

Full-time

Key Skills

Sales Experience,Door-to-Door Experience,B2B Sales,Time Management,Marketing,Cold Calling,Salesforce,Inside Sales,Telemarketing,Customer relationship management,CRM Software,Lead Generation