Affiliate Marketing Manager

DEPOP; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading resale marketplace is seeking an experienced Affiliate Marketing Manager to take ownership of their affiliate program. You will lead strategy and execution, collaborating with teams to drive performance and achieve business KPIs. The ideal candidate should have a strong background in managing affiliate programs, excellent organisational skills, and a data-driven approach to decision-making. This role offers flexibility, competitive leave policies, and opportunities for personal growth.

Benefits

Health + Mental Wellbeing PMI

25 days annual leave

Flexible Working options

18 weeks of paid parental leave

Budgets for learning and conferences

Qualifications

• Experience with retail/e-commerce exposure is essential.
• Familiarity with international programs, especially in the US and Australia.
• Ability to communicate effectively across all seniority levels.

Responsibilities

• Develop and own the Affiliate marketing strategy.
• Manage publisher relationships with efficiency goals.
• Identify, onboard, and optimise new affiliates.

Skills

Hands-on experience managing an affiliate program

Proficiency in affiliate marketing platforms

Highly organised

Good attention to detail

Analytical capabilities

Tools

Google Sheets

Excel

Job description

The Job

We’re looking for a strategic and hands‑on Affiliate Marketing Manager to take ownership of our affiliate program and shape the channel strategy, helping to scale it into a key growth driver for the business. In this role, you’ll partner closely with the Senior Paid Media Manager to develop and execute an ambitious affiliate strategy that supports overall business KPIs. You’ll lead the planning, execution, and optimisation of affiliate campaigns, manage publisher relationships, identify new growth opportunities, and ensure every initiative delivers measurable value and efficiency.

Day to day, you’ll oversee performance across partners, budgets, and promotions, using data‑driven insights to refine and optimise activity. You’ll play a key role in testing and innovation, collaborating with our in‑house marketing and merchandising teams to amplify our reach and engagement holistically across multiple markets.

Responsibilities

• Develop and own the Affiliate marketing strategy, working closely with the Senior Paid Media Manager with the goal to scale the channel and support business‑level KPIs focusing on both Revenue growth and User Acquisition
• Ownership of publisher relationships in partnership with our Affiliate Network, Rakuten, to drive purchases and registrations within our efficiency goals
• Build, manage, and nurture relationships with affiliates, publishers, and partners across the US, UK and Australian markets
• Identify, onboard, and optimise new affiliates to diversify the affiliate portfolio
• Provide regular reporting of campaign and publisher performance, ensuring analysis is translated into actionable strategies
• Identify opportunities to scale the channel further, collaborating with wider marketing teams to achieve departmental and business level objectives
• Ownership of testing roadmap with a focus on creative, commission structures and publisher mix ratios
• Contribute to creative briefs with an affiliate‑first perspective

Requirements

• Hands‑on experience managing an affiliate program, agency or in‑house, with retail/e‑commerce exposure
• Proficiency in affiliate marketing platforms and tools (Rakuten preferred but not required)
• Previous experience of working to grow international programs, particularly the US and Australia
• Highly organised, with the ability to manage multiple streams of work simultaneously
• Good attention to detail and process building to ensure excellent management of publisher relations and cross‑functional campaigns
• Previous experience on App business working with an MMP and knowledge of app‑first user journeys
• Familiarity with complex attribution and LTV models
• Ability to confidently and effectively communicate across varying levels of seniority cross functionally
• Proactive and eager to learn attitude, loves a challenge and has the capacity for independent thinking
• Experience working closely with PR and Influencer teams on collaborative strategies
• Analytical capabilities and Google Sheet / Excel literate with the ability to use data to answer business questions.

Bonus

• Worked in a dynamic, growing business environment
• Experience in implementing brand new strategies and scaling them to business goals
• Experience in a marketplace or e‑commerce model
• Experience across multiple performance marketing channels outside of Affiliates
• Affinity for Depop and the resale world

Additional Information

Health + Mental Wellbeing PMI and cash plan healthcare access with Bupa Subsidised counselling and coaching with Self Space Cycle to Work scheme with options from Evans or the Green Commute Initiative Employee Assistance Programme (EAP) for 24/7 confidential support. Mental Health First Aiders across the business for support and signposting. Work/Life Balance: 25 days annual leave with option to carry over up to 5 days and 1 company‑wide day off per quarter. Impact hours: Up to 2 days additional paid leave per year for volunteering. Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love. Flexible Working: MyMode hybrid‑working model with Flex, Office Based, and Remote options *role dependant. All offices are dog‑friendly. Ability to work abroad for 4 weeks per year in UK tax treaty countries. Family Life: 18 weeks of paid parental leave for full‑time regular employees, IVF leave, shared parental leave, and paid emergency parent/carer leave. Learn + Grow: Budgets for conferences, learning subscriptions, and more. Mentorship and programmes to upskill employees. Your Future: Life Insurance (financial compensation of 3x your salary). Pension matching up to 6% of qualifying earnings. Depop Extras: Employees enjoy free shipping on their Depop sales within the UK. Special milestones are celebrated with gifts and rewards!