Affiliate Marketing Coordinator

COS; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading fashion retailer in London is seeking an Affiliate Marketing Coordinator to support the affiliate marketing team. This role involves managing the affiliate channel, ensuring KPIs are met, and collaborating with other teams to drive marketing initiatives. Candidates should have experience in affiliate or digital marketing, strong analytical skills, and excellent communication abilities. The position offers various benefits including a staff discount, holiday leave, and a pension scheme.

Benefits

25 days holiday

Annual health checks

Pension scheme

Discounts on various activities

Cycle to work scheme

Discounted gym membership

Private health & dental care

Employee assistance via retail trust

Qualifications

• Experience in affiliate marketing or digital marketing in fashion or retail.
• Strong analytical skills with proficiency in Google Analytics and Microsoft Excel.
• Detail-oriented and highly organized with multitasking ability.
• Excellent communication and collaboration skills.
• Proactive and self-driven, willing to learn in a fast-paced environment.

Responsibilities

• Support execution of the affiliate marketing program focusing on traffic and revenue growth.
• Manage affiliate publisher portfolio ensuring compliance with brand guidelines.
• Prepare accurate performance reports analyzing KPIs like traffic and revenue.
• Manage relationships with affiliate publishers and assist with negotiations.
• Stay informed on industry trends and collaborate with the marketing team.

Skills

Analytical skills

Communication skills

Organizational skills

Proactive attitude

Tools

Google Analytics

Microsoft Excel

Affiliate platforms (e.g., Rakuten)

Job description

As the Affiliate Marketing Coordinator, you will support the Affiliate Marketing Team in driving incremental growth for COS online and in-store. Your focus will be on the day-to-day management and execution of the affiliate channel, ensuring delivery of set KPIs and goals while collaborating with the wider Marketing & Communications team to achieve impactful, data-driven campaigns. This role is key to maintaining smooth operations and ensuring all initiatives align with our brand values and contribute to a seamless digital experience.

What you will do :

• Support the execution of the affiliate marketing program in alignment with the regional marketing calendar and financial plan, focusing on traffic, conversion, and revenue growth.
• Assist in managing the affiliate publisher portfolio, ensuring timely delivery of campaign activations and compliance with brand guidelines.
• Coordinate creative asset requests with content and artworking teams, maintaining workflow and deadlines.
• Prepare and maintain accurate weekly, monthly, and ad hoc performance reports, analyzing KPIs such as traffic, orders, revenue, spend, ROAS, and CVR.
• Support budget checks and pacing to ensure cost efficiency against channel targets.
• Manage relationships with affiliate publishers and assist with exposure package negotiations based on performance insights.
• Stay informed on industry trends, competitor activity, and marketing calendar updates to deliver innovative campaign activations.
• Ensure workflow documents and reporting processes are maintained to high standards with attention to detail.
• Collaborate closely with the Affiliate Marketing Specialist and wider Marketing & Communications team to achieve set KPIs and goals.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed :

• Experience in affiliate marketing or digital marketing, ideally within fashion or retail.
• Strong analytical skills with proficiency in tools such as Google Analytics and Microsoft Excel.
• Detail-oriented and highly organised, with the ability to manage multiple tasks and deadlines.
• Excellent communication and collaboration skills to work effectively with internal teams and external partners.
• Proactive and self-driven, with a willingness to learn and adapt in a fast-paced environment.
• Familiarity with affiliate platforms, e.g.Rakuten) and a basic understanding of marketing performance metrics is a plus.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this London-based colleagues also receive :

• 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on various activities and financial / lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust
• Private health & dental care

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.