Account Director, Measurement Strategy & Performance Analytics

Porter Novelli, Inc; City Of London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A strategic communications agency in London is seeking a (Senior) Account Director to lead measurement strategy and performance analytics for diverse clients. Responsibilities include developing frameworks for assessing communication impact and ensuring delivery excellence. The ideal candidate will have significant experience in communications and analytics, with strong skills in client engagement and data visualization tools. This role offers a dynamic work environment and opportunities for career growth.

Qualifications

• 7-10 years’ experience in communications, digital or performance analytics.
• Strong communication skills to turn data into actionable insights.
• Experience mentoring or managing team members.

Responsibilities

• Own measurement strategy and performance analytics area.
• Develop and implement measurement frameworks and KPIs.
• Manage multiple accounts ensuring collaboration and delivery excellence.

Skills

Performance analytics

Client engagement

Data visualization

Stakeholder management

AI platforms

Tools

Google Analytics

Power BI

LexisNexis

Job description

Account Director, Measurement Strategy & Performance Analytics

London

Overview

Porter Novelli is seeking a strategic and delivery-focused (Senior) Account Director to lead measurement strategy and performance analytics across a diverse portfolio of clients. You will be responsible for designing and executing integrated measurement frameworks that assess communications impact, inform activation, and drive excellence across brand and corporate PR, digital and social campaigns, plus crisis communications.

This is a client-facing role ideal for a leader who excels at turning complex data into simple, actionable implications – and who knows how to embed measurement into every stage of the communications lifecycle.

You will report to the Director of Intelligence within the agency’s central Innovation Engine, working with a diverse range of clients including household consumer brands, B2B companies and Big Pharma clients.

Key Responsibilities

• Own measurement strategy & performance analytics as a capability area
• Develop and implement measurement frameworks and KPIs through hands-on execution, ensuring alignment with client goals across campaigns, channels, and audiences.
• Work with Client Experience and Strategy teams to bring performance analytics into campaign planning, execution, and evaluation.
• Leverage a mix of methodologies – including media, website, social media and search analytics – to generate meaningful impact narratives.
• Lead client engagement and delivery excellence
• Manage measurement strategy and performance analytics for multiple accounts, working closely with teams, partners, and clients to ensure smooth collaboration.
• Ensure deliverables are accurate, visually engaging, and strategically actionable.
• Partner with project management and finance teams to forecast resourcing needs and align delivery with financial targets.
• Actively challenge and evolve what we measure to ensure relevance, clarity, and value for senior stakeholders.
• Support agency growth
• Build partnerships with platforms and vendors to enhance our offering and capability.
• Support the new business process, including contributing to pitches, proposal writing, and presenting measurement approaches to prospective clients.
• Represent Porter Novelli in internal forums (e.g., Omnicom working groups).

Required Skills & Experience

• 7-10 years’ experience in communications, digital or performance analytics, with a focus on measurement and impact evaluation.
• Understanding of PR, media, and digital performance metrics (including reach, engagement, CTRs, sentiment, share of voice, brand health, search interest, sales attribution, etc.).
• Experience using media, social media and search analytics tools like Talkwalker, LexisNexis, Keyword.io, GLIMPSE, Clickstream.
• Digital analytics implementation and insights experience | Google Analytics or Adobe Marketing Cloud.
• Experience creating surveys for campaign evaluation an advantage.
• High proficiency with Excel, PPT and good working knowledge of data visualization tools like Power BI.
• Early adopter and experimenter with AI platforms, fluent at writing prompts and excited about how AI and agentic assistance can optimize how measurement and performance analytics are delivered to clients.
• Strong communication and stakeholder management skills, with the ability to turn data into clear insights that drive action and improve results.
• Prior experience mentoring or managing team members.
• Comfort working in matrixed, cross-functional teams.
• Excellent attention to detail.

Voluntary Self-Identification

Porter Novelli collects voluntary demographic information for equal opportunity monitoring. This information is confidential and used solely for reporting and compliance purposes. Providing this information is voluntary and will not affect your candidacy.