Account Director - Influencer Marketing

DENTSU; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading global creative agency in London is seeking a client-facing professional to manage influencer marketing campaigns and teams. The role involves strategic recommendations, overseeing project execution, and fostering client relationships. Ideal candidates will have over three years of relevant experience, knowledge of market trends, and strong project management skills within B2B marketing. This position is full-time and offers opportunities for growth within a diverse and inclusive culture.

Qualifications

• 3+ years of experience in a relevant role.
• Experience in managing clients and delivering campaigns.
• Understanding of fee structures and commercial terms.

Responsibilities

• Manage client relationships and ensure campaign execution.
• Oversee team performance and project delivery.
• Coordinate invoicing and payment processes.
• Lead contract negotiations and client development.

Skills

Market trend awareness

Training & mentoring experience

Client management

Creative content RFP processes

Commercial understanding

Project management

B2B brand experience

Campaign experience

Job description

Overview

The purpose of this role is to provide support and assistance in all areas of managing the client’s business and keeping day to day activities running smoothly.

Job Description: Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, businesses and society. Established in June 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

Role Purpose

The purpose of this role is to provide strategic recommendations and manage all resources to ensure the Client’s influencer marketing needs are met, from campaign planning and client management, to managing the Account Executives and monitoring their workload, as well as helping develop their skill sets. To lead larger more complex solutions and drive the team to deliver innovative, ambitious, integrated and ‘on-brief’ campaigns.

Responsibilities

• Challenges client briefs, ensuring creative solutions & KPIs are achievable
• Implements campaigns from conception to completion
• Liaises with third parties and builds trusted relationships with key stakeholders
• Project manages the team to deliver excellent execution of full campaigns
• Acts as a key contact for talent at all stages of negotiations of a new project
• Delivers key creative thinking across all projects
• Acts as the ‘gatekeeper’ for quality control and the first port of call on day to day queries and plan progress
• Lead on contract negotiation, liaising with legal & finance teams where needed
• Coordinates invoicing and payment process as per contract and terms agreed
• Delivers presentations where necessary
• Manages the Business – delivers the service proposition to clients and full end to end management of the business on individual clients
• Relationship Management – owns the client relationships as per the defined relationship strategy for the client
• Proactively Identifies Client Development Opportunities – flags specific client cross sell and upsell opportunities
• Commercial and service ownership of client relationship – drives seamless delivery and profitability of account
• Team Management – manages and motivates team around the clients objectives and culture

What you bring

• Awareness of latest market trends
• Some experience of training & mentoring others
• Experience of working with and managing clients
• Managing creative content RFP processes
• Understand fee structures and commercial terms
• 3 years+ experience
• Experience working with B2B brands
• Campaign experience
• Project management experience
• Commercial understanding and awareness

Working with us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

Location

London

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent