Account Based Marketing Lead

Veolia; Stafford; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading environmental services company in the UK is seeking an Account Based Marketing Lead to develop personalized marketing campaigns targeting C-suite executives. The ideal candidate will have extensive marketing experience, strong team management skills, and a proven ability to conduct market research. Veolia offers extensive training and numerous benefits, ensuring a rewarding career in a vibrant work environment.

Benefits

25 days of annual leave

Free onsite gym

Pension scheme

Discounts on retailers

Paid leave for volunteer work

Ongoing training and development

Qualifications

• Extensive experience including 4+ years in a similar field.
• Ability to leverage data analytics for effective decision making.
• Experience in managing teams and executing marketing strategies.

Responsibilities

• Orchestrate sophisticated multi-touch campaigns targeting C-suite executives.
• Conduct research and segmentation to understand target account needs.
• Plan, execute, and measure ABM campaigns using KPIs.

Skills

Marketing experience

Team management

Research tools and techniques

Data analytics and reporting

Stakeholder mapping

Communication and storytelling

Copywriting and published content

Education

Degree or CIM equivalent in Marketing or related subject

Tools

Salesforce or CRM

Automation software systems

Job description

What we can offer you

• 25 days of annual leave
• Facilities including a free onsite gym, parking and subsidised restaurant at our Cannock office
• Access to our company pension scheme
• Discounts on everything from groceries to well known retailers
• Access to a range of resources to support your physical, mental and financial health; so you can lean on us whenever you need to
• One paid days leave every year to volunteer and support your community
• Ongoing training and development opportunities, allowing you to reach your full potential

What you\'ll be doing

This Account Based Marketing Lead role at Veolia represents a strategic opportunity to architect hyper-personalised marketing experiences that drive growth. You\'ll orchestrate sophisticated multi-touch campaigns targeting C-suite executives and key decision-makers, leveraging advanced intent data and predictive analytics to identify in-market accounts. The position involves building a high-performing ABM team while implementing a cutting-edge martech stack to deliver account intelligence and personalised experiences at scale.

The role combines strategic account planning with tactical execution - from orchestrating VIP customer experiences and exclusive roundtables to developing account-specific nurture sequences that accelerate deal velocity. You\'ll work directly with sales leadership to align on target account lists, create joint account plans, and implement closed-loop reporting that demonstrates clear pipeline attribution and revenue impact.

• Deliver ABM strategy and help build its reputation as a valuable business resource across the organisation
• Conduct research and segmentation to understand target account needs, pain points and preferences
• Plan, execute and measure ABM campaigns using KPIs to track effectiveness and ROI
• Develop bespoke content based on persona requirements and customer insights
• Collaborate cross-functionally to align messaging, content and delivery channels
• Drive sustainability messaging through campaigns while identifying growth opportunities
• Manage marketing data legally and appropriately while enhancing tools and technologies
• Build relationships across business units and serve as key stakeholder contact point
• Stay current with industry trends, prospect news and professional development opportunities

What we're looking for

Degree or CIM equivalent in Marketing or a related subject, extensive experience including 4+ years in a similar field, Specialised Marketing Subject Area

• Marketing experience - essential
• Team management - essential
• Research tools and techniques - essential
• Data analytics and reporting - essential
• Stakeholder mapping - essential
• Communication and storytelling - essential
• Copywriting and published content - essential
• Automation software systems - desirable
• Experience in utilising digital tools to improve prospect engagement - desirable
• Salesforce or CRM experience - desirable
• Understanding the brand and impact - desirable

If you don\'t meet all of our outlined requirements we\'d still love for you to apply. If you feel that you\'d be a great fit for this role and Veolia then we\'d like to find out more about you.

What\'s next?

Apply today, so we can make a difference for generations to come.

We\'re proud to have been named as one of The Sunday Times Best Places to Work for three consecutive years in 2023, 2024 and 2025. This consistent recognition reflects our commitment to our people, demonstrating that Veolia is not just transforming the environment, we\'re also transforming what it means to have a rewarding, purposeful career.

We\'re dedicated to supporting you throughout your application journey, offering adjustments where reasonable and appropriate. As a proud Disability Confident Employer, we will offer an interview to applicants with a disability or long-term condition who opt-in to the Disability Confident scheme, and meet the minimum criteria for our roles.

We\'re also committed to ensuring that all applicants and colleagues receive fair treatment without discrimination on any grounds, aiming to create a diverse and inclusive workplace where everyone can thrive.