Social Media & Brand Programs, PR Lead France (CDD 7 mois)

Levi Strauss; Paris; Hybride; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A leading apparel company is seeking a Social Media & Brand Programs, PR Lead in Paris for a full-time, 7-month contract. The candidate will manage PR strategies, social media initiatives, and brand programs, with a strong focus on the French market. Requires a minimum of 3 years' experience in a consumer-focused environment, ideally with an iconic brand. This hybrid role demands at least 3 days in the office weekly.

Qualifications

• Minimum of 3 years experience in a global branded consumer environment.
• Experience with an iconic brand is essential, preferably in apparel or entertainment.
• Strong management skills and ability to inspire team growth.

Responsabilités

• Lead the PR strategy aligning with global brand positioning.
• Manage seasonal PR agency briefs and social media strategy.
• Oversee the Haus of Strauss strategy and Fashion Week activations.

Connaissances

Public Relations

Social Media Management

Brand Strategy

Project Management

Stakeholder Management

Cultural Awareness

Description du poste

JOB DESCRIPTION

Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.

About the Job

We are looking for a Social Media & Brand Programs, PR Lead France to join theLevi’s® Marketing Departmentat ourParis office, for a 7-month fixed-term contract starting in February 2026.

You will be responsible for leading the Brand Marketing activity through PR, our Haus of Straus, Social Media, and Brand Programs for the French market. You will develop brand notoriety and reputation through engaging marketing programs that elevate and differentiate the brand, always staying true to our values. You will ensure the delivery of the brand mission and vision beyond seasonal campaigns. You will drive and deliver brand performance based on consumer insights and our Global Strategic Plan.

Key Responsibilities

Manage 3 direct reports: Haus Manager, PR Specialist, SoMe & BP Specialist PR

• Lead the PR strategy in line with the global brand strategy and European specific needs; ensure that all initiatives are in line with the global brand positioning and key messages.
• Pilot strategic development of all Influencers/Talent/ Micro influencers/ Creators digital contents for France with emphasis on building relationships with digital press and Creators
• Lead seasonal PR agency briefing in close collaboration with France brand media team in order to leverage investment

Haus

• Lead the Haus of Strauss Strategy (dedicated VIP Showroom in Paris)
• Play a key role to execute our Fashion Week activation in close relationship with Global & European stakeholders
• Support on Haus daily activity management & operational efficiency

SoMe

• Lead social media strategy to promote the brand and specific initiatives; ensure that Levi’s continues to be best-in‑class in France
• Closely work with the Brand Media Manager to ensure consistency with earned & owned media for the French Market with a key focus on Paris
• Partner with external suppliers to innovate the way we engage with consumers in a social media perspective

Brand Programs

• Lead the Brand Programs Strategy for France around key brand pillars : Music, Sport & Diversity & Inclusion
• Cultivate brand enhancing strategic partnerships (celebrities/influencers/creators/partners) to help build the brand's center of culture credentials

About You

• Work experience : Minimum of 3 years experience in a global, branded consumer environment. Experience with an iconic brand is essential - apparel, youth or entertainment industry.
• Strong PR, SoMe & Brand Programs & Project Management expertise
• Strong Management Skills: inspirational, directive and enable talent growth development
• Drive budget management excellence & activation efficiency (Tradeshift)
• Versatility: Preferably multi skilled experiences (Retail/Wholesale/Digital), intensive working in cross functional teams
• Multiplier at heart: Matrix understanding/stakeholder management.
• Brand/Consumer Expert: Ability to “read” the marketplace and be culturally connected.
• Proactive and flexible: demonstrating high level of flexibility and initiative
• English is a must, other language skills are a plus

This is a hybrid position based in our Paris office. You will be expected in office minimum 3 days per week. Time in office can vary depending on business needs.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.

#LI-Hybrid

LOCATION

Paris, France

FULL TIME/PART TIME Full time

Current LS&Co Employees, apply via your Workday account.