Responsable Paid Media et Marketing Automation

GEODIS INTERSERVICES; Levallois-Perret; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading logistics company is seeking a Technical Campaign Manager in Levallois-Perret, France. This role involves managing marketing campaigns using Pardot and Salesforce at a global scale, supporting regional marketing teams, and improving campaign tools and processes. Candidates should possess a Master's degree in digital marketing and at least 5 years of related experience, with fluency in English being essential. This position offers opportunities for professional growth and involvement in innovative marketing strategies in a dynamic environment.

Qualifications

• Minimum 5 years experience in campaign implementation at international level.
• Experience working with Pardot and Salesforce.com.
• Fluent English is a must.

Responsabilités

• Implement commercial campaign concepts into the GEODIS Marketing Tech Stack.
• Support and educate the marketing network with campaign setups.
• Manage campaign reporting alongside defined performance KPIs.
• Administrate media buying accounts for platforms like LinkedIn and Google.

Connaissances

Campaign implementation

Communications

Analytical mindset

Attention to details

Formation

Master degree in digital marketing or marketing

Outils

Pardot

Salesforce.com

Google/DV360

Bing

Description du poste

Fonction

Fonctions Supports - Marketing & communication

The Technical Campaign Manager at GEODIS acts as the critical link between the commercial conceptualization/creation of a campaign and the seamless technical implementation of campaigns in the GEODIS Marketing Tech Stack. His/her mission will be to implement marketing campaigns in Pardot and Salesforce at global scale and to support the regional and local GEODIS Marketing members in the setup of their own campaigns. Where applicable, also campaign media buying (for LinkedIn and Search Engines) is part of his/her scope, as well as campaign performance reporting. In Addition, the Technical Campaign Manager is in charge of refining and aligning campaign related business requirements across the GEODIS network and manage the required evolution of campaigning tools and processes to mee those requirements and to become more effective. The Technical Campaign paid media manager will be reporting to the Director Sales & Marketing Tools & Digital Customer Experience.

Main tasks

• Implement commercial campaign concepts into the GEODIS Marketing Tech Stack
• Support and educate the GEODIS regional and Line-of-Business marketing network with the setup of marketing campaigns
• Maintain process and tool documentation and user manuals
• Manage campaign reporting alongside defined performance KPIs and challenge/improve KPIs and reporting for better performance tracking
• Administrate the GEODIS media buying accounts for LinkedIn, Google/DV360, Bing and others as required, and coordinate supplier/vendor access
• Contribute to campaign performance improvement assessments and steadily propose ideas/initiatives/tools to make campaigns more effective
• Gather, refine and align internal customer business needs for improving campaign tools and processes
• Prepare and attend/contribute to workshops, and document workshops outcome
• Write user stories/use cases to feed marketing tool development backlogs for IT vendors
• Align with the CRM/salesforce.com, IT and website teams for technical deliveries
• Perform user acceptance tests for newly delivered features

Qualifications

• Master degree (BAC+5) in digital marketing and/or marketing with minmum 5 years experience in campaign implementation at international level/for an international company
• Business acumen
• Proven work experience with Pardot and Salesforce.com (Pardot certification is a plus)
• Attention to details
• Analytical and process-driven mindset
• Good communication skills
• Fluent English is a must
• Ability to work autonomously in project mode with short delivery timelines
• B2B and consultancy experience is a plus
• Travel for business might be required occasionally

Langues