Product Marketing Manager H/F

GEODIS INTERSERVICES; Levallois-Perret; Sur place; EUR 40 000 - 55 000; Plein temps

Résumé du poste

Une entreprise leader dans le transport et la logistique recherche un spécialiste Produit & Solution pour rejoindre son équipe. Le candidat idéal développera et mettra en œuvre des stratégies marketing pour les produits, collaborant étroitement avec divers départements afin de répondre aux besoins des clients. Cette position requiert un diplôme Bac+5, une expérience en logistique et une maîtrise de l'anglais.

Qualifications

• Minimum 3 ans dans un poste similaire.
• Expérience logistique requise (entreposage, transport, ou freight forwarding).
• Bonne maîtrise de l'anglais exigée.

Responsabilités

• Définir les composantes de l'offre en réponse aux besoins des clients.
• Produire un brief et une liste cible pour les campagnes numériques.
• Gérer le cycle de vie du produit, de la conception à son lancement.

Connaissances

Compétences en communication

Pensée stratégique

Capacité de leadership de projet

Orientation client

Formation

Master (BAC+5) en école de commerce

Description du poste

The logistics Product & Solution offering specialist is part of the Marketing Department and more precisely the Market intelligence and Product team. She / He is responsible for developing and implementing marketing strategies for specific products or services within the company's portfolio.

This role involves collaborating with the Market intelligence and Business analyst members of the team to understand customer needs and market trends, but also with VP Vertical markets and Global account managers to develop and launch new products, and managing the product lifecycle from conception to launch and beyond.

The logistics Product & Solution offering specialist plays a crucial role in driving the growth and success of GEODIS's products by ensuring they meet customer needs and stand out in the competitive logistics market.

Missions :

• Define with vertical market leaders the components of the offer responding to customer's pain points, challenges and needs.
• Highlight offer differentiation
• Define Value Proposition
• Translate into high level content the offer
• Produce a brief and target list for go-to-market and digital campaigns

Master's Degree (BAC+5) in business school, with minimum 3 years in a similar position

Logistics experience - in areas such as warehousing, domestic transport, or freight forwarding for industrial markets is essential. Sales-driven minded.

Strong communication skills to be able to bridge the gap between the field feedback and customer value-driven offer.

Strong command of English.

Strategic thinking with the ability to convert data into relevant information for the B2B customers

Project leadership with the ability to interact effectively throughout various functions and hierarchical levels.