PR Manager

ZEEKR Europe; Paris; Sur place; EUR 55 000 - 75 000; Plein temps

Résumé du poste

A premium electric vehicle brand is seeking a PR Manager to establish their presence in France. The successful candidate will manage public relations activities, collaborate with European teams, and execute national PR strategies to strengthen brand reputation. Strong media relations skills and a deep understanding of the automotive landscape are essential. This role demands excellent communication skills in French and English, along with the ability to handle multiple projects in a fast-paced environment.

Qualifications

• Strong understanding of the French automotive landscape and media ecosystem.
• Proven track record in media relations and crisis management.
• Experience managing press drives and product communication activities.

Responsabilités

• Partner with European PR team to develop 360 PR plans for France.
• Plan and execute national PR strategies aligned with brand objectives.
• Manage day-to-day media relations with press in France.
• Coordinate vehicles launch events and media briefings.
• Draft and localize press materials aligned with brand tone.
• Monitor media coverage and prepare performance reports.
• Manage relationships with PR agencies.
• Collaborate with Marketing and Sales for consistent messaging.

Connaissances

Media relations

PR campaign execution

Event management

Storytelling

Project management

Written communication in French

Written communication in English

Description du poste

The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting‑edge technology and a customer‑centric approach.

The role

Our Zeekr France team is looking for a PR Manager. In this role you will have a key position to launch and establish Zeekr in France, being responsible for managing all public relations activities for the French market, strengthening brand reputation, and positioning us as a leader in innovation and mobility, in close collaboration with our Marketing leader and European Headquarter to ensure consistency, efficiency, and performance.

Scope

• Partner with European PR team to develop 360 PR plans for France based on EU Brand and Communications strategy.
• Plan and execute national PR strategies aligned with global and regional brand objectives, coordinate product launches, manage press communications, and act as a key spokesperson for the brand.
• Manage day-to-day media relations with automotive, business, lifestyle, and tech press in France.
• Coordinate vehicles launch events, press drives, and media briefings to ensure strong coverage and positive brand perception.
• Draft and localize press releases, Q&A, speeches, and messaging aligned with brand tone and regulatory requirements.
• Monitor media coverage, analyze sentiment, and prepare regular PR performance reports.
• Manage relationships with PR agencies, ensuring quality deliverables and efficient budget use.
• Collaborate with Marketing, Sales, and Corporate Communications to ensure consistent and impactful external messaging.
• Manage local NSC PR budget, cost control, procurement and purchase request processes.

To be successful in the role you will demonstrate:

• Strong understanding of the French automotive landscape, media ecosystem, and mobility trends.
• Proven track record in media relations/ crisis management, and successful PR campaign execution.
• Experience managing events, press drives, and product communication activities.
• Strong storytelling skills with the ability to translate complex technology into compelling narratives.
• Strong media network and ability to cultivate productive press relationships.
• Ability to manage multiple projects in a fast‑paced, deadline‑driven environment.
• Strong organizational and project management skills with attention to detail.
• Excellent written and verbal communication skills in French (native‑level) and English.

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast‑paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.

Apply today, we will perform ongoing selection during the application period. We look forward to hearing from you.

Please note that due to GDPR regulations we can only accept applications sent through the recruitment system, not via email or other channels. We do not accept applications submitted by external recruitment companies.