Online Marketing Manager (CDD)

Meetic; Paris; Hybride; EUR 35 000 - 45 000; Temps partiel

Résumé du poste

Une entreprise européenne leader en services de rencontres recherche un(e) Online Marketing Executive à Paris. Vous serez responsable de la gestion de campagnes marketing digitales et de l'analyse des performances. Le candidat idéal a une expérience de 3 à 4 ans en acquisition de consommateurs et maîtrise des outils publicitaires tels que Facebook Ads et Google Adwords. Un environnement de travail hybride est proposé, 3 jours au bureau par semaine.

Prestations

Equilibre entre vie professionnelle et personnelle

Connaissances améliorées grâce à des formations

Accès gratuit aux produits de l'entreprise

Qualifications

• Minimum 3-4 années d'expérience en acquisition de consommateurs B2C digitale.
• Capable d'analyser et présenter des données pour produire des insights exploitables.

Responsabilités

• Gérer des campagnes de marketing digital à budget multi-million.
• Analyser les données de campagne et identifier des opportunités d'amélioration.
• Collaborer avec l'équipe de design pour des stratégies créatives.

Connaissances

Excellentes compétences numériques

Compétences avancées en Excel

Connaissance des plateformes d'acquisition d'utilisateurs

Fluency in French and English

Formation

Diplôme universitaire en marketing, économie ou publicité

Outils

Facebook Ads

Google Adwords

TikTok Business Center

Snap Ads Manager

Description du poste

Overview

Meetic is the European leader in dating services operating across 21 countries. As the source of more than 8 million couples, Meetic works to create the best user experience whether online, mobile or at the many events organized every week across Europe. A company focusing on a human philosophy, supported by the strength of an international group, our teams develop products with a strong social impact. In recent years, Meetic has placed people and sustainability at the center of its focus through concrete actions: such as a green IT approach (reduction of servers, web eco-design, zero plastic...), assistance with WFH equipment, one-month of Second Parent leave, etc…

Take a look at our page :

We are looking for an Online Marketing Executive to join the Meetic team. You will be responsible for developing and executing innovative performance marketing strategies that drive awareness, engagement, customer acquisition, and revenue growth.

Main missions

• Manage multi-million Euro budget across Europe marketing digital campaigns.
• Creation, implementation, analysis and optimization of advertising campaigns with a direct response focus on Social Media, SEM, Affiliation, ASO.
• Outperform monthly goals.
• Collect and analyze campaign data, synthesize results and identify actionable opportunities and best practices to improve campaign performances.
• Manage relationships with online marketing partners.
• Report performance daily & monthly.
• Collaborate with the design team to develop creative test strategies and provide strategic context and insight for creative idea generation.

Required skills

• Excellent numerical skills, ability to clean, analyze and present data to drive actionable insights.
• Excellent Excel skills for campaign set-up, cost reporting & analysis (bulk uploads, pivot tables & data representation – trend charts / tables, …).
• Good knowledge of user acquisition platforms - Facebook Ads, Google Adwords (Search, Display, App and YouTube campaigns), TikTok Business Center, Snap Ads Manager.
• Fluency in French and English with excellent written and oral communication. Any additional language (German, Spanish or Italian) would be a plus.

Education & Qualifications

• University Degree in Marketing, Economics, Advertising or something similar.
• Minimum 3-4 year’s work experience from working with direct consumer acquisition in related digital B2C business is needed. You can come from either client side or agency.

What we offer @Meetic

Enhance your knowledge through e-learning, conferences, etc.

Enjoy work-life balance

Take advantage of indoor and outdoor places to collaborate and relax as well. All in the heart of Paris!

Share moments with colleagues: over a drink, at the Summer Party or during team building events

Operate in an international and multicultural environment

Use our products free of charge thanks to the "Pass Ambassadeur"

Benefit from a competitive package consistent with the market

On your first days, the HR Team and your own team will make sure you start in the best conditions

Useful information

• Contract start : As soon as you are ready!
• Location : 53 Rue de Châteaudun, Paris 75009
• Work From Home : Hybrid, 3 days at the office per week
• Contract : CDD / 1 month from November 3rd to December 2nd / Maternity leave replacement

Meetic is an employer that respects equal opportunities and diversity