National Sales Manager - FMCG / Active Nutrition

TalentPool; Lyon; Hybride; EUR 90 000 - 100 000; Plein temps

Résumé du poste

A high-growth active nutrition company in France is seeking a Regional Development Manager to drive commercial growth and manage P&L. You will lead distributor partnerships, develop retail strategies, and take full ownership of the French agenda in the energy drinks market. Candidates should have strong negotiation skills, experience with major retailers, and a passion for fitness. This role offers a competitive compensation package with a base salary of €90k–€100k and a bonus structure.

Qualifications

• High-impact FMCG commercial leader with a challenger mindset.
• Experience working with major French retailers.
• Comfortable with full market ownership and autonomy.

Responsabilités

• Full French P&L ownership (revenue, trade spend, gross profit).
• Leading distributor and retailer partnerships.
• Building and executing the commercial strategy for France.
• Pricing, promotions, and trade spend optimization to maximize ROI.

Connaissances

Negotiation skills

Relationship-building

Challenger mindset

Passion for fitness

Description du poste

Active Nutrition & Human Performance | FMCG

A high-growth active nutrition and human performance business is expanding across Europe, with a strong portfolio of fitness-led energy sku's and performance beverages.

As the Regional Development Manager, you will design and execute the region’s commercial growth strategy, ensuring distribution, sales, and profitability targets are achieved. You’ll work closely with cross-functional colleagues to align with wider EU business objectives.

The Opportunity

As Regional / Country Development Lead – France, you will take full ownership of the French commercial agenda. You’ll build distribution, develop strategic retail partnerships, and execute a scalable growth plan across all channels. Key customers include Auchan, Intermarché, and Carrefour, with a focus on establishing the brand as a credible, performance-led challenger within active nutrition, fitness, and energy.

The Profile

• High-impact FMCG commercial leader with a challenger mindset
• Strong negotiation and relationship-building skills
• Experience working with major French retailers
• Passion for fitness, wellness, and human performance brands
• Comfortable with full market ownership and autonomy

Why This Role?

🌍 Global presence

🏆 Recognised as a Great Place to Work® (2025)

💰 Record revenue performance with ongoing investment in growth

🧃 High-growth energy drink brand taking the market by storm, plus strong traction across fitness, wellness, and specialist channels

👥 Leadership team with experience from leading energy, sports nutrition, and FMCG brands

Key Responsibilities

• Full French P&L ownership (revenue, trade spend, gross profit)
• Leading distributor and retailer partnerships
• Building and executing the commercial strategy for France
• Pricing, promotions, and trade spend optimisation to maximise ROI
• Customer-specific strategic planning and new customer onboarding
• Identifying growth opportunities with a strong ROI focus

Package

💼 €90k–€100k base + 20% bonus + benefits

📍 France / flexible

Ready to lead a high-growth, category-defining brand in France? Join a business that’s shaping the future of energy, fitness, and performance beverages. Will need to be proficient in English.