Marketing Specialist

Elite Consultancy Network; Strasbourg; Sur place; EUR 60 000; Plein temps

Résumé du poste

A leading consultancy in marketing solutions is looking for a Marketing Specialist to enhance brand visibility in France. You will be responsible for planning and executing marketing activities, managing social media platforms, and coordinating events. The ideal candidate has a Bachelor’s degree in Marketing, 4+ years of experience in B2B marketing, and is fluent in both French and English. This position offers a salary of €60,000 per annum plus benefits.

Qualifications

• Minimum 4 years of experience in marketing, with B2B or industrial focus preferred.
• Familiarity with social media operations and content planning.
• Excellent planning and interpersonal skills.

Responsabilités

• Plan and execute brand promotion strategies.
• Organize dealer/customer events and manage campaigns.
• Create localized content for digital platforms.

Connaissances

B2B industrial marketing

Digital marketing

Project management

Fluent in French

Fluent in English

Formation

Bachelor’s degree in Marketing or related field

Outils

Adobe Creative Suite

Canva

Description du poste

Overview

We are currently working with Liugong, a leading international construction equipment company expanding footprint in France.

The role of Marketing Specialist will be responsible for planning, executing, and overseeing all marketing and branding activities in the local market. The ideal candidate should have experience in B2B industrial marketing, be familiar with digital tools, and capable of aligning local initiatives with global brand strategy.

Role

Marketing Specialist

Location & Salary

Location: Paris, France

Salary: €60,000 per annum + benefits

Key Responsibilities

• Brand Promotion & Marketing Strategy
  Plan and execute localized brand promotion strategies to enhance LiuGong\'s visibility in the German market.
• Event & Campaign Management
  Organize and support dealer / customer events, product demonstrations, exhibitions, and trade shows. Coordinate execution of marketing campaigns to boost engagement and support sales activities.
• Digital Marketing & Content Creation
  Manage and maintain company social media platforms (LinkedIn, Facebook, Instagram, etc.). Create localised content for digital platforms, including social media, email, and product promotions. Assist in the creation and adaptation of marketing materials (brochures, videos, case studies, etc.).
• Internal Coordination & Market Insight
  Collaborate with internal teams and distributors to implement marketing initiatives effectively. Support local distributors with tailored marketing tools and communication materials. Conduct market and competitor research to identify trends and business opportunities. Track and analyse the effectiveness of marketing efforts and prepare performance reports with optimisation suggestions.

Requirements

• Bachelor’s degree in Marketing, International Trade, Communications, Business Administration, or a related field.
• Minimum 4 years of experience in marketing; experience in B2B or industrial product marketing is preferred.
• Familiarity with social media operations, content planning, and basic data analysis.
• Fluent in French and English (spoken & written).
• Excellent planning, project management, and interpersonal skills.
• Familiarity with Adobe Creative Suite, Canva, or similar tools.
• Experience in the machinery, automotive, or heavy equipment industry is a strong advantage.

For those interested in finding out more, please apply below or alternatively drop me an email at : [e-mail]