Marketing Specialist

Elite Consultancy Network; Paris; Sur place; EUR 60 000; Plein temps

Résumé du poste

A leading consultancy firm in Paris is seeking a Marketing Specialist to oversee marketing and branding strategies in the region. This role requires a minimum of four years of experience in B2B industrial marketing and fluency in French and English. Candidates familiar with digital marketing tools and project management will thrive in this position. Attractive salary and benefits offered.

Qualifications

• Minimum 4 years of experience in marketing, preferably in B2B industrial.
• Fluency in French and English, spoken & written required.
• Experience in the machinery or heavy equipment industry is advantageous.

Responsabilités

• Plan and execute localized brand promotion strategies.
• Organize and support marketing events and campaigns.
• Manage company social media platforms and create content.
• Conduct market research to identify trends and opportunities.

Connaissances

B2B industrial marketing

Digital tools

Project management

Interpersonal skills

Social media management

Formation

Bachelor’s degree in Marketing or related field

Outils

Adobe Creative Suite

Canva

Description du poste

Overview

We are currently working with Liugong, a leading international construction equipment company expanding footprint in France.

The role of Marketing Specialist will be responsible for planning, executing, and overseeing all marketing and branding activities in the local market. The ideal candidate should have experience in B2B industrial marketing, be familiar with digital tools, and capable of aligning local initiatives with global brand strategy.

Role

Marketing Specialist

Location & Salary

Location: Paris, France

Salary: €60,000 per annum + benefits

Key Responsibilities

• Brand Promotion & Marketing Strategy
  Plan and execute localized brand promotion strategies to enhance LiuGong\'s visibility in the German market.
• Event & Campaign Management
  Organize and support dealer / customer events, product demonstrations, exhibitions, and trade shows. Coordinate execution of marketing campaigns to boost engagement and support sales activities.
• Digital Marketing & Content Creation
  Manage and maintain company social media platforms (LinkedIn, Facebook, Instagram, etc.). Create localised content for digital platforms, including social media, email, and product promotions. Assist in the creation and adaptation of marketing materials (brochures, videos, case studies, etc.).
• Internal Coordination & Market Insight
  Collaborate with internal teams and distributors to implement marketing initiatives effectively. Support local distributors with tailored marketing tools and communication materials. Conduct market and competitor research to identify trends and business opportunities. Track and analyse the effectiveness of marketing efforts and prepare performance reports with optimisation suggestions.

Requirements

• Bachelor’s degree in Marketing, International Trade, Communications, Business Administration, or a related field.
• Minimum 4 years of experience in marketing; experience in B2B or industrial product marketing is preferred.
• Familiarity with social media operations, content planning, and basic data analysis.
• Fluent in French and English (spoken & written).
• Excellent planning, project management, and interpersonal skills.
• Familiarity with Adobe Creative Suite, Canva, or similar tools.
• Experience in the machinery, automotive, or heavy equipment industry is a strong advantage.

For those interested in finding out more, please apply below or alternatively drop me an email at : [e-mail]