Marketing Manager - B2B - Instrumentation Scientifique / DeepTech - H / F

CNS Worldwide Executive Search; Grenoble; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A global provider in analytical instruments seeks an experienced marketing leader to head go-to-market strategies. This role requires 5–7+ years of experience in marketing within the scientific instrumentation sector. The candidate will focus on driving marketing initiatives, managing product launches, and mentoring a high-performing team. The role may require occasional international travel.

Qualifications

• 5–7+ years of marketing experience in the scientific or analytical instrumentation industry.
• Proven success leading marketing strategy and teams in a technical B2B environment.
• Willingness to travel up to 30% internationally.

Responsabilités

• Lead and implement go-to-market strategies with teams.
• Collect and analyze market insights to identify opportunities.
• Develop targeted marketing campaigns for product adoption.
• Plan and manage successful product launches.
• Drive multi-channel demand generation programs.

Connaissances

Marketing strategy development

Team leadership

Communication

Digital marketing tools

Market analysis

Description du poste

Overview

Our client is a global provider of advanced analytical instruments, serving industries such as materials science, pharmaceuticals, and polymers. The company is recognized for its innovation, precision, and commitment to customer success.

Key Responsibilities

• Lead and implement go-to-market strategies in coordination with product, application, and sales teams
• Collect and analyze market and customer insights to identify new opportunities and guide segmentation
• Develop and execute targeted marketing campaigns to support product positioning and adoption
• Plan and manage successful product launches in collaboration with product management and R&D
• Drive multi-channel demand generation programs for instruments and consumables
• Utilize digital marketing tools (SEO / SEM, social media, AI) to boost visibility and revenue
• Partner with global and regional sales teams to support commercial engagement and enablement
• Build and mentor a high-performing marketing team focused on innovation and execution

Candidate Profile

• 5–7+ years of marketing experience in the scientific or analytical instrumentation industry
• Proven success leading marketing strategy and teams in a technical B2B environment
• Strong leadership, communication, and collaboration skills
• Strategic mindset with a hands-on, results-driven approach
• Willingness to travel up to 30% internationally