Marketing Director, EMEA

QAD, Inc.; France; Hybride; EUR 90 000 - 120 000; Plein temps

Résumé du poste

A global software company is seeking an experienced Marketing Director for EMEA to lead brand and revenue generation initiatives across Europe, the Middle East, and Asia. This crucial role involves developing a comprehensive marketing strategy focused on field marketing, ABM, and digital initiatives. The ideal candidate will have over 10 years of marketing experience, preferably in B2B software, and will be capable of building strong relationships with sales teams. Capacity for strategic thought in a high-growth environment is a must.

Qualifications

• 10 years of progressive marketing experience with a significant portion focused on the EMEA market.
• Proven track record in field marketing, ABM, and digital marketing.
• Experience managing and developing teams.
• Fluency in German or French strongly preferred.

Responsabilités

• Develop and execute a comprehensive marketing strategy for the EMEA region.
• Manage EMEA marketing budget effectively.
• Plan and execute trade shows and customer events.
• Analyze market trends and identify new marketing opportunities.

Connaissances

Digital Marketing

B2B Sales

Marketing Automation

Lead Generation

Market Research

Formation

Bachelor's degree in Marketing, Business or a related field

Master's degree

Outils

Pardot

HubSpot

Description du poste

Overview

We are seeking a highly motivated and experienced Marketing Director for EMEA to lead our brand and revenue generation efforts across Europe the Middle East and Asia. Reporting directly to the Redzone GM of EMEA while working closely with the SVP of Marketing for Redzone with a close partnership with Sales this critical role will be responsible for developing and executing a comprehensive marketing strategy focused on field marketing ABM and digital initiatives to drive significant pipeline and revenue growth in the EMEA segment. The ideal candidate will be a strategic thinker with a hands-on approach capable of building strong relationships with sales teams and delivering measurable results in a fast-paced high-growth environment. We are prioritizing candidates located in Germany or France. However we will also consider a German or French-speaking candidate based in the United Kingdom.

Key Responsibilities

• Field Marketing & Events – Plan, organize and execute all EMEA trade shows, industry events, and Redzone-hosted customer events. Manage event logistics, budget, vendor relationships, partners, sponsorships, and lead capture processes to maximize ROI. Collaborate closely with the EMEA sales team to align event strategies with regional sales objectives. Work closely with the Redzone partners team to organize and execute partners marketing related activities.
• Account-Based Marketing (ABM) – Develop and implement targeted ABM strategies and campaigns to engage key accounts and drive pipeline generation in partnership with the EMEA sales team. Work with sales to identify high-value target accounts and create personalized marketing programs.
• Digital Marketing – Oversee and optimize pay-per-click (PPC) advertising campaigns across various digital channels to generate qualified leads and increase brand awareness in EMEA. Monitor and analyze digital marketing performance providing regular reports and actionable insights.
• Content & Localization – Work with the EMEA team, EMEA partners and relevant analysts to create local EMEA case studies, customer videos and whitepapers that are relevant to EMEA core markets including the UK, Germany, France and the Middle East. Manage the localization of global marketing content including website copy, collateral, case studies and campaign assets to ensure cultural relevance and effectiveness for the EMEA market. Work with internal and external translation and localization partners.
• Strategy & Leadership – Develop and execute a comprehensive annual marketing plan for the EMEA region aligned with global marketing objectives and regional sales targets. Manage the EMEA marketing budget effectively ensuring optimal allocation of resources. Analyze market trends, competitive landscape and customer insights to identify new marketing opportunities. Collaborate cross-functionally with global marketing teams, product marketing, sales and executive leadership. Provide regular reporting on marketing performance, key campaigns, ROI and pipeline contribution for the EMEA region. Oversee one direct report and towards building out a larger team.

Qualifications

• Bachelors degree in Marketing, Business or a related field; Masters degree preferred.
• 10 years of progressive marketing experience with a significant portion focused on the EMEA market and B2B software / SaaS.
• Experience managing and developing teams. Proven track record of success in field marketing, ABM and digital marketing (PPC).
• Strong experience in planning and executing trade shows and customer events. Demonstrated ability to localize content for different regional markets. Deep understanding of the EMEA business landscape and cultural nuances.
• Excellent communication, interpersonal and presentation skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Ability to work effectively in a fast-paced high-growth and collaborative environment.
• Experience in the manufacturing sector or with connected worker solutions is a plus. Fluency in English required; additional European languages are highly desirable. Fluency in German or French is strongly preferred.
• Ability to travel frequently across the EMEA region (on average about 25% or more).

About QAD and QAD Redzone

QAD Inc. is a leading provider of adaptive cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer order to survive and thrive manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises.

QAD Redzone helps to enable QADs vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals creating resilience in the face of disruption.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race color sex age national origin religion sexual orientation gender identity status as a veteran and basis of disability or any other federal state or local protected class.

#LI-Remote

Remote Work: Yes

Employment Type: Full-time

Key Skills

Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation