Head of Digital Marketing and Websites

Technip Energies; Nanterre; Hybride; EUR 80 000 - 120 000; Plein temps

Résumé du poste

A global engineering firm based in Nanterre is seeking a Head of Digital Marketing and Websites. This role involves overseeing digital marketing strategies, managing campaigns, and leading cross-functional teams. The ideal candidate will have over 15 years of experience in B2B digital marketing, strong leadership capabilities, and fluency in both French and English. A Master's degree in digital marketing or a related field is required. This position offers a hybrid work model.

Prestations

Learning opportunities

Dynamic work environment

Career growth programs

Qualifications

• Minimum of 15 years in B2B digital marketing and website management.
• Experience in leading multi-platform digital environments.
• Demonstrated expertise in developing impactful digital marketing campaigns.

Responsabilités

• Define and launch digital marketing plans.
• Manage multi-channel content marketing campaigns.
• Oversee digital ecosystem roadmap for websites and web tools.

Connaissances

Leadership

Digital marketing strategy

Content marketing

SEO

Analytics (Piano)

Project management

Bilingual (French and English)

Formation

Master’s degree in digital marketing or related field

Outils

Salesforce CRM

Marketing automation (Pardot)

Description du poste

Overview

Be part of the solution at Technip Energies and embark on a one-of-a-kind journey. You will be helping to develop cutting-edge solutions to solve real-world energy problems.

We are currently seeking a Head of Digital Marketing and Websites reporting directly to the Marketing Communications Director to join our Marketing Communications (Marcom) team based in Nanterre / La Défense.

The ideal candidate will have at least 15 years of experience, preferably in the B2B sector.

About us :

Technip Energies is a global technology and engineering powerhouse. With leadership positions in LNG, hydrogen, ethylene, sustainable chemistry, and CO2 management, we are contributing to the development of critical markets such as energy, energy derivatives, decarbonization, and circularity. Our complementary business segments, Technology, Products and Services (TPS) and Project Delivery, turn innovation into scalable and industrial reality.

Through collaboration and excellence in execution, our 17,000+ employees across 34 countries are fully committed to bridging prosperity with sustainability for a world designed to last.

About the mission we offer you :

As the strategic lead for Technip Energies' digital presence, you will be responsible for overseeing digital marketing campaigns and platforms, marketing automation and analytics as well as the design, orchestration and performance of a robust website ecosystem including corporate websites. In this role, you will drive integration across all touchpoints — from content to technology — to enhance engagement, visibility and lead generation throughout the customer lifecycle. This role combines strategic vision, technical oversight, cross-functional collaboration and operational excellence in a high-stakes digital environment.

Your key responsibilities will be :

Digital Marketing

• Define and launch digital marketing plans to support the company’s growth, increase visibility, and generate leads (SEA, social ads, email marketing)
• Manage multi-channel content marketing campaigns to attract, engage, and convert target audiences (whitepapers, webinars, video)
• Develop and launch acquisition campaigns (SEA, social media ads, email marketing, aimed at generating high-quality leads and maximizing conversion rates)
• Drive the use of Salesforce Pardot or equivalent marketing automation platform for lead scoring, nurturing, and ROI optimization
• Monitor analytics and SEO performance to identify opportunities and drive improvements
• Identify, track and analyze KPIs; adjust campaigns to optimize funnel effectiveness and maximize results (acquisition cost, conversion rates, engagement metrics)
• Establish strong feedback loops between marketing, commercial / business line teams (CRM, lead scoring, call tracking) to optimize the conversion pipeline and improve deal closing

Websites

• Define and execute the company’s digital ecosystem roadmap on websites and web tools, developing a comprehensive multi-year strategy for the evolution of Technip Energies' web presence, aligning with overall business objectives and digital marketing strategies
• With the help of editorial teams, publish relevant and attractive content on websites: collaborate closely with content creators, marketing teams, and subject matter experts to understand content needs and ensure timely publication, optimizing content for search engines (SEO) and user engagement
• Ensure coherence, performance and scalability across corporate and affiliated websites
• Lead the design, continuous improvement and secure operation of the group’s websites, ensuring UX / UI excellence, brand consistency and functional performance across all platforms
• Manage evolutive and corrective maintenance, deployments, updates, and agencies coordination

Cross-Functional Collaboration

• Lead and motivate a digital marketing team, sharing good practices and partnering with external agencies.
• Collaborate with internal teams across marketing, communications, commercial, business lines and IT to foster an environment of growth, creativity, and operational excellence.

About you

We would love to hear from you and how you match this position.

To be successful in this mission you should consider the following requirements

Minimum of 15 years in B2B digital marketing and websites management, web project ownership, ideally within a large, international organization. Experience in leading multi-platform digital environments and cross-functional teams is essential.

Skills

• Strong leadership and project management capabilities
• Demonstrated expertise in developing and executing impactful, customer-centric digital marketing campaigns across organic and paid channels, with a focus on content marketing development, audience building, lead engagement, and conversion
• Knowledge of digital marketing tools and strategies (Salesforce CRM, marketing automation (Pardot), content strategy, social media, paid media)
• Deep understanding of web technologies (CMS, SEO, GEO, analytics (Piano analytics), UX / UI, hosting)
• Advanced skills in using analytics (Piano Analytics) tools to extract insights, measure campaign effectiveness, and optimize marketing ROI continuously
• Fluency in data analysis and performance-driven optimization
• Agile methodology, risk management, stakeholder alignment
• Capacity to manage both strategic vision and operational delivery
• Excellent written and verbal communication skills in English
• High adaptability and flexibility to thrive in a rapidly evolving organizational landscape, embracing change and continuous learning

Education

• Master’s degree in digital marketing, Communications, Webmastering, or a related field

Languages

• Fluency in both French and English (oral and written) is required

Personal Attributes

• Organized and autonomous, with a proactive, flexible and collaborative mindset. Curious and creative with a high level of rigor and a good sense of humor.

Your career with us

Working at Technip Energies is an inspiring journey, filled with groundbreaking projects and dynamic collaborations. Surrounded by diverse and talented individuals, you will feel welcomed, respected, and engaged. Enjoy a safe, caring environment where you can spark new ideas, reimagine the future, and lead change. As your career grows, you will benefit from learning opportunities at University, such as The Future Ready Program, Graduate Program, and from the support of your manager through check-in moments like the Mid-Year Development Review, fostering continuous growth and development.

What’s Next?

Once receiving your system application, our recruiting team will screen and match your skills, experience, and potential team fit against the role requirements. We ask for your patience as the team completes the volume of applications with a reasonable timeframe. Check your application progress periodically via personal account from created candidate profile during your application.

We invite you to get to know more about our company by visiting and follow us on for company updates.

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