Growth Lead H/F

Contexte; Paris; Sur place; EUR 65 000 - 80 000; Plein temps

Résumé du poste

A European marketing firm is seeking a Growth Lead to define and execute strategies for user acquisition and engagement. This role involves managing a small growth team and requires strong analytical skills and expertise in performance marketing. The ideal candidate has over 5 years of experience and a proven track record in growth marketing. Salary ranges between €65,000 and €80,000 annually, with potential for career progression to Head of Growth.

Qualifications

• 5+ years of hands-on experience in Growth or Performance Marketing.
• At least 1 year of management experience.
• Deep knowledge of A/B testing methodologies.

Responsabilités

• Define and execute growth strategy for user acquisition.
• Manage and lead the growth team.
• Monitor and optimize performance marketing campaigns.

Connaissances

Growth Marketing Expertise

Management

Experimentation

CRM & Revenue tools

Data Activation & Enrichment

Fluency in English

Working proficiency in French

Outils

Salesforce

Pardot / Account Engagement

HubSpot

Google Analytics

Mixpanel

Amplitude

Description du poste

The Growth Lead will be responsible for defining and executing the data-driven strategy to accelerate user acquisition, engagement, and monetization across key European markets.

They will also manage the current growth team (one person in France). This role requires a blend of advanced analytical skills, deep performance marketing expertise, and cross-functional leadership to own the entire customer lifecycle from first impression to long-term subscriber/user.

Core Responsibilities

Strategy & Experimentation (The Growth Engine)

• Develop Growth Strategy: Define the overarching growth roadmap, setting ambitious but achievable KPIs (e.g., CAC, LTV, MRR, Subscription Conversions, Audience Reach) in collaboration with the CMO.
• Experimentation Leadership: Design, execute, and analyze a rigorous A/B testing and experimentation framework across all key touchpoints (website, landing pages, acquisition campaigns, email flows) with a focus on Conversion Rate Optimization (CRO).
• Cross-Functional Alignment: Act as a hub by partnering closely with Product, Editorial, Engineering, and Sales teams to ensure growth initiatives are aligned with product updates, content calendars, and overall business objectives.

Performance Marketing & Acquisition

• Channel Ownership: Own the budget and performance of paid and organic acquisition channels, including Paid Search (SEM), Paid Social (Meta, LinkedIn, TikTok), SEO, Email Marketing, and Affiliates across Europe.
• Localization & Scaling: Collaborate with local European teams to tailor campaigns, messaging, and creative assets for regional nuances, ensuring compliance with local data privacy laws (e.g., GDPR).
• ROI Optimization: Continuously monitor and optimize performance marketing campaigns to maintain a low Customer Acquisition Cost (CAC) while scaling Customer Lifetime Value (LTV).

Growth team management

• Team leadership: Build a clear vision to engage the team in, make sure it’s aligned with Contexte’s mission & the overall marketing machine.
• Team guidance: Make sure that the team is collecting and delivering relevant feedback to all parties involved in their work, build a clear training plan to ensure their skillset growth, be a presence that establishes trust and a high performance environment in the team
• Team enablement: Help your team engage with a healthy level of autonomy & entrepreneurship, building a clear framework so that they can experiment and engage in relevant endeavors on their own.

Data Analysis & Insights

• Advanced Reporting: Utilize advanced analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, SQL) and data visualization platforms to deeply analyze user behavior, campaign performance, and funnel drop-offs.
• Actionable Insights: Translate complex data sets into clear, actionable insights and present performance updates and strategic recommendations to senior leadership.
• Attribution Modeling: Take the lead on improving marketing attribution modeling to accurately measure the contribution of each channel and investment decision.

Required Technical & Hard Skills

• Growth Marketing Expertise: 5+ years of hands‑on experience in a Growth or Performance Marketing role, ideally in a subscription‑based or content‑driven business.
• Management: at least 1 year of management of junior full time employees.
• Experimentation: Deep practical knowledge of A/B testing methodologies and Conversion Rate Optimization (CRO).
• CRM & Revenue tools: Hands‑on experience with Salesforce (Leads, Accounts, Campaigns, Opportunities, lifecycle stages, scoring).
• Marketing automation: Experience with Pardot / Account Engagement, HubSpot, Marketo or equivalent, including nurturing flows, lead scoring and MQL → Sales handoff.
• Sales outreach & enablement: Familiarity with tools such as Lemlist, Mixmax, Outreach or similar, and understanding of Sales cadences and workflows.
• Data activation & enrichment: Experience with scraping, enrichment and activation tools (Captain Data, Phantombuster, Clay, Apollo, Kaspr, etc.).
• Reverse ETL & automation: Ability to connect data sources and activate insights across tools (Zapier, Segment, Hightouch, Census or equivalent).
• Data Proficiency: Advanced Excel/Spreadsheet skills (pivot tables, complex formulas) and ability to extract data for analysis.
• Language: Fluency in English is essential. Working proficiency in French is required (need to manage someone based in France).

Required Soft Skills & Leadership

• Exploration & System Building: Ability to build growth systems and processes in ambiguous, evolving contexts, before everything is fully structured.
• Data-Driven Mindset: Instinctive bias toward action and a compulsion to validate all decisions with data.
• Strategic Thinking: Ability to see the big picture and align short-term tests with long-term business and revenue objectives.
• Cross-Functional Collaboration: Proven ability to influence and lead projects without direct authority across diverse teams (Product, Tech, Editorial, Sales).
• Resilience & Adaptability: Comfortable operating in a fast‑paced, high‑pressure environment where priorities can shift rapidly in response to market changes or experiment results.
• Problem-Solving: Strong critical thinking and proactive approach to identifying bottlenecks in the funnel and devising creative solutions.
• Intent & Signal-Based Growth: Ability to leverage weak and strong intent signals (content consumption, pricing page visits, abandoned journeys, ghosted users) to drive activation and conversion.
• Sales-Centric Collaboration: Comfortable working closely with BDRs, Acount executives, acount managers, KAMs and Sales Ops, structuring feedback loops and operating in imperfect CRM environments.

Nice to Have / Strong Plus

• Experience in B2B media, subscription or Saas.
• Experience in mission driven organizations with high ethical standards
• Previous work on market exploration, secondary markets or new vertical launches.
• Strong interest in macroeconomic, political or regulatory topics.
• Experience collaborating with editorial or content teams.
• Ability to operate across multiple European markets with localization challenges.

Compensation & Career Progression

• Salary (Range dependent on experience & location): Between €65,000 and €80,000 annually.
• Progression Path: Successful performance in this role typically leads to promotion to Head of Growth.