Global Senior Brand Manager Boursin - Strategy & Equity

Bel; Suresnes; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A leading international food company is seeking a Senior Brand Manager to join its Global Boursin Equity team in Suresnes. The role involves developing brand strategies, managing global communication campaigns, and supporting local market adaptations. The ideal candidate will have 7-8 years of experience in FMCG marketing and a collaborative leadership style. This position offers a fixed salary over 13 months, performance bonuses, and various benefits like health insurance and remote working policies.

Prestations

Fixed salary over 13 months

Performance bonus

Profit-sharing / Employee savings plan

Company restaurant

Health and life insurance

Remote working policy

Qualifications

• Minimum 7-8 years in marketing/brand management, ideally FMCG and international scope.
• Strong expertise in strategy, media, digital, and consumer insights.
• Fluent in English; French is a plus.

Responsabilités

• Define global brand strategic fundamentals.
• Design and coordinate strategic global brand campaigns.
• Support local teams to adapt global platforms.

Connaissances

Marketing expertise

Brand management

Strategy development

Digital marketing

Consumer insights

Collaboration

Description du poste

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

LOCATION AND START DATE

Permanent contract to be filled as soon as possible

Location : Suresnes (92) – Bel Group headquarters

MAIN DUTIES

Boursin Global Equity teamis located inSuresnes. Specifically, the team drive the Brand strategic fundamentals, develops global communication campaigns, Brand universe & packaging design to build a global positive brand with a strong purpose.

The Senior Brand Manager will be part of the Global Boursin Equity team. He / she will gain broad exposure to all local teams and partner agencies, as well as functional activities (including but not limited to Strategic Insights, Media, Sales, Operations…).

DETAILED RESPONSIBILITIES

Brand Communication Strategy

Activelyparticipatein the definition of the global brand strategic fundamentals (portfolio,Brand Equity,Brand platform ….)

Co-create communication strategy across touchpoints with media agencies, global IMC, and key markets.

Oversee the development and adaptation of the visual identity system and guidelines.

Ensure brand positioning and communication consistency globally.

2. Campaigns & Content Development

Design and coordinate strategicGlobalbrand campaigns.

Lead developmentof the full communication ecosystem : digital, social media, POSM, e-commerce, and packaging identity (includingflavorsand limited editions).

Drive “always-on” strategies and content with global partners and studios.

3. Local Market Support & Adaptation

Support and guide local teams to adapt and amplify global platforms and campaigns.

Validate and help implement local content, ensuring alignment with brand strategy.

Share inspiration, best practices, and toolkits (webinars, communities, workshops, etc.).

4. Market Intelligence & Performance

Conduct market, consumer, and competitive analysis to inform strategy.

Monitor business performance, brand equity, and communication efficiency (KPIs, PCA, benchmarking).

Recommend actions based on learnings to continuously improve brand performance.

5. Team & Stakeholder Management

Coordinate with internal and external partners (agencies, innovation / renovation team, etc.).

Recruit, Manage & develop the global Associate Brand Manager (Trainee)

Foster collaboration and a learning culture across markets.

This position is based in Suresnes, to the west of Paris, with access via tram T2 (Suresnes Longchamp stop) and several bus lines.

YOUR ASSETS : Could this be you?

Minimum 7-8 years in marketing / brand management, ideally FMCG and international scope.

Strongexpertisein strategy, media, digital, and consumer insights.

With broad view of the business, FMCG industry and consumers environment

Creative yet structured, with a collaborative leadership style.

Love mixing ideas, out of the box thinker while being very structured

Collaborative relationships builder

Able to drive projects in a multicultural, matrix organization.

Fluent in English, French is a nice to have

OUR ADVANTAGES

• Fixed salary over 13 months
• Performance bonus
• Profit-sharing / Employee savings plan (PEE)
• Company restaurant
• Compensatory leave (RTT)
• Health and life insurance
• Access to the many benefits of the Social and Economic Committee (CSE)
• Remote working policy