Global Head of Merchant Marketing (w / m)

Edenred; Issy-les-Moulineaux; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Edenred recherche un Responsable Marketing Mondial pour les Marchands dans le secteur des Avantages et de l'Engagement. Le candidat idéal aura une expertise dans le marketing relationnel et la gestion de contenu, et sera capable de définir des stratégies innovantes pour renforcer l'engagement des marchands.

Qualifications

• Expérience démontrable dans l'industrie des avantages et de l'engagement.
• Compréhension approfondie des stratégies de marketing relationnel.
• Capacité à développer et à exécuter une feuille de route marketing.

Responsabilités

• Définir et mettre en œuvre une stratégie de marketing et de communication pour les marchands.
• Construire une stratégie d'engagement pour les marchands à l'échelle mondiale.
• Développer et mettre en œuvre un programme d'insights pour les marchands.

Connaissances

Stratégie de communication

Marketing relationnel

Gestion de contenu

Engagement de la communauté

Description du poste

Take a step forward and let Edenred surprise you.

Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.

We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.

Dare to join Edenred and get ready to thrive in a globalcompany that will offer you endless opportunities.

Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.

We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.

Your role

We are looking for a Global Head for Merchant Marketing for the Benefit & Engagement Business Line to focus on the following areas :

1. Marketing & Communication

Define and implement a global merchant marketing and communication strategy , aligned with the broader Benefits & Engagement Business Line positioning

Develop standardized marketing campaigns and toolkits for local markets leveraging digital platforms (web, social media, CRM) to strengthen merchant awareness and engagement. In particular, create and promote merchant success stories to showcase the impact of Edenred’s solutions, fostering stronger relationships and inspiring other merchants

Establish best practices and guidelines for merchant retention, activation, and engagement campaigns

Execute the merchant event strategy, supporting local teams in the organization of conferences, networking events, and training sessions for merchants

Define and roll out CSR-driven merchant initiatives, reinforcing Edenred’s commitment to small and medium-sized businesses (SMBs) and local economies

2. Relationship Marketing

Build a global merchant engagement strategy as part of our platform approach, ensuring scalability across Edenred geographies

Develop and roll out relationship marketing programs in partnership with product teams

Establish best practices and guidelines for merchant retention, activation, and engagement campaigns

Market Positioning & Insights

Define and roll out a merchant marketing positioning framework, ensuring alignment with new Benefits & Engagement positioning and overall business strategy

Implement a merchant brand and merchant engagement tracking process (including NPS and all perception measures), in coordination with Group Strategy, Marketing and Transformation teams

Develop and implement a Merchant Insight Program to collect, consolidate, and analyze merchant feedback across different geographies identifying key pain points, areas for improvement in Edenred’s merchant services and new business opportunities

Create merchant specific thought leadership

3. Institutional Communication

Collaborate with internal Public Affairs and Merchant teams and contribute to initiatives that support merchant ecosystem development

Support BUs in building relationships with key merchant stakeholders and associations

Build long term vision of external merchant community management

4. Content

Collect and scale merchant content (thought leadership studies, market research, whitepapers, articles, barometers etc.) produced either by BUs at local level or by the Business Line Marketing team

5. Internal Community Management

Regularly engage with the Merchant Marketing community to foster best practices sharing, build internal benchmarks, share studies and content, organize workshops and facilitate peer-to-peer knowledge exchange

Your profile

The successful candidate would be an experienced marketing professional with a track record in the Benefits & Engagement industry and a deep understanding of merchant relationship marketing, communication strategy, content management and community engagement. She / He will define and execute a marketing roadmap that enhances Edenred’s relationship with merchants and establish a growing marketing community across multiple geographies.

For this role, you will report to the Global Head of Marketing within the Benefits & Engagement Business Line, with dotted line reporting to the Business Line Merchant Director.