Global Esports Brand Manager

Ubisoft Entertainment; Paris; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading gaming company in France is seeking a Global Esports Brand Manager to drive creative direction, campaign planning, and content production for Rainbow Six Siege Esports. This role involves strategic planning, cross-functional collaboration, and performance tracking within a dynamic esports environment. Ideal candidates should have a strong background in brand management and esports marketing, along with excellent communication skills.

Prestations

Profit sharing

Paid time off

Transportation reimbursement

Lunch vouchers

Health care for family

Gym access

Maternity and paternity leaves

Qualifications

• Strong experience in brand management, esports marketing, or content strategy.
• Proven experience leading end-to-end marketing campaigns.
• Deep understanding of esports culture and fan behavior.
• Excellent communication and presentation skills in English.
• Comfortable managing multiple campaigns on tight timelines.

Responsabilités

• Lead the creative direction and campaign planning for esports.
• Own content planning and ensure quality across formats.
• Build and maintain the global esports marketing macro plan.
• Identify outsourcing opportunities and partner with creators.
• Run post-campaign reviews to evaluate performance and optimize.

Connaissances

Brand management

Esports marketing

Content strategy

Project management

Stakeholder management

Communication skills

Data-driven mindset

Description du poste

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

JOB DESCRIPTION

We’re looking for a Global Esports Brand Manager to lead the creative direction, campaign planning, and content production for Rainbow Six Siege Esports. From global events like the Six Majors and Six Invitational to R6 Share monetization campaigns and season-long storytelling, you’ll craft impactful campaigns that engage both the Siege community and a global esports audience.

This role blends creative strategy, brand stewardship, project management, and cross-functional collaboration. You’ll report to the Director of Esports Marketing and work closely with external partners and internal teams across publishing, production, creative, and brand at Ubisoft.

What You’ll Do

Brand and Campaign Leadership

• Lead the creative direction, tone, messaging, and storytelling for global esports campaigns, ensuring alignment with audience insights and R6 brand identity.
• Develop the narrative arc and visual identity across the esports season and key global events.
• Champion the integration of pro players as central figures in our hero content and storytelling across all major campaigns.

Content Production Oversight

• Own the content planning and execution across formats (trailers, hype videos, short-form, long-form, localized content), ensuring quality, clarity, and effectiveness.
• Manage the development and delivery of all key campaign assets, working with internal production teams and external vendors/creators.
• Ensure content is delivered on time, on brand, and on budget — from hero videos to supporting assets.

Strategic Planning and Cross-Team Collaboration

• Build and maintain the global esports marketing macro plan, coordinating timelines across events, R6 Share releases, seasonal campaigns, and content initiatives.
• Collaborate with regional brand teams to align on campaign support, localization, and distribution.
• Partner with esports production, external partners, comms, live experience, the R6 Brand team, and creative services to ensure seamless execution across all touchpoints.

Outsourcing and Creator Partnerships

• Identify outsourcing opportunities and partner with creators, agencies, or content vendors to expand production capacity and diversify creative input.
• Lead briefing, onboarding, and creative alignment with external partners and creators for marketing support, bundle reveals, and community-led content.

Performance Tracking and Optimization

• Run post-campaign reviews to evaluate brand sentiment, content performance, and engagement metrics.
• Integrate audience insights into content planning and continuously refine messaging and formats to improve impact.
• Lead creative and content support for R6 Share in-game monetization campaigns (partner items, bundles, promotional sales).
• Align with the R6 Brand and Strategic Partnerships teams to support cross-promotional and sponsorship-driven initiatives.

QUALIFICATIONS

• A strong experience in brand management, esports marketing, or content strategy — ideally in gaming, sports, or entertainment.
• Proven experience leading end-to-end marketing campaigns with storytelling, content production, and creative oversight.
• Deep understanding of esports culture, fan behavior, and creator ecosystems — ideally with knowledge of Rainbow Six Siege.
• Strong project and stakeholder management skills across multiple global teams and partners.
• Experience working with creative teams, production vendors, and content creators.
• Excellent communication and presentation skills in English.
• Data-driven mindset with the ability to translate insights into actionable strategy.
• Comfortable managing multiple campaigns and deliverables on tight timelines without compromising quality.

ADDITIONAL INFORMATION

Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your transportation pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks.
Maternity leaves of 20 weeks, paternity/co-parental leaves of 7 weeks.
Our office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building. According to Ubisoft's hybrid work model, our flexible work policy includes a minimum of 3 days a week in our Saint-Mandé office and the remaining 2 days working from home.

Recruitment process

[30 minutes] : phone call with a Recruiter,
[60 minutes] : interview with the manager of the role and a Recruiter,
[step 3] : a practical exercise to present to the manager,
[30 minutes] : a final discussion with the VP Esports

Information about Ubisoft

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability, or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers’ community.

We embrace a hybrid work model helping you stay connected with your team and aligned with business priorities, while giving you the opportunity to maintain your work-life balance. Note that some roles are fully office-based and are not eligible for hybrid work.

Check out this guide to help you with your application, and learn about our actions to encourage more diversity and inclusion.

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