Demand Generation Manager - South (EMEA) (f/m/d), Marketing & Communication

Hexagon AB; France; Hybride; EUR 70 000 - 90 000; Plein temps

Résumé du poste

A global technology firm in the EMEA region is seeking a Demand Generation Manager to drive pipeline creation and acceleration across France, Italy, and Spain. This role requires a commercially minded professional with a strong marketing creativity and proven experience in demand generation and field marketing. The ideal candidate will possess expertise in account-based experience programs and collaborate closely with Sales and Marketing teams. This position offers remote flexibility, fostering a balanced work-life culture and opportunities for professional growth.

Prestations

Remote flexibility

Flexible working hours

Learning and development opportunities

Collaborative culture

Inclusive environment

Qualifications

• 8–12 years in B2B demand generation or field marketing.
• Proven track record of delivering measurable pipeline and revenue outcomes.
• Expertise in ABX and target account program design.
• Experience with multi-channel campaigns across various marketing channels.
• Comfortable in a matrixed, multi-country environment.

Responsabilités

• Own pipeline creation for EMEA South in collaboration with Sales.
• Design and execute ABX programs for target accounts.
• Activate persona-based campaigns at the regional level.
• Partner with Product Marketing to localize content.
• Collaborate with Marketing Operations to measure performance.
• Lead cross-functional activation across various channels.

Connaissances

B2B demand generation

Field marketing

Account-based experience (ABX)

Digital marketing

Content marketing

Collaborative leadership

Fluent English

French, Italian or Spanish

Description du poste

Summary

Job title: Demand Generation Manager – South (EMEA) (f/m/d)

Requisition: 2284

Location: France or Italy or Spain (remote)

Short description: The Demand Generation Manager, EMEA South drives pipeline creation and acceleration across France, Italy, and selected adjacent markets, representing an ~$80M business. In close alignment with Sales, this role is responsible for achieving measurable growth through account-based experience (ABX) programs and integrated demand generation campaigns.

As part of Hexagon’s global demand engine, this hands‑on marketing professional activates global campaigns while adapting them to local market dynamics. Working closely with Product Marketing, Sales, Marketing Operations, and the Global Demand Generation team, this person transforms strategic plans into measurable business outcomes.

We’re looking for a commercially minded professional who combines a sales‑first mindset with strong marketing creativity – someone who enjoys developing proactive, results‑oriented campaign concepts such as webinars, trade shows, and account‑based initiatives.

Job Responsibilities

• Own pipeline creation and acceleration targets for EMEA South in close partnership with Sales leadership. Primarily France, Italy, Spain, Portugal and Turkey – through direct employees and agencies.
• Design and execute ABX programs aligned to target account lists and active opportunities.
• Activate global, persona‑ and use case‑based campaigns at the regional level, adapting for local language, nuance, and buyer journey.
• Partner with Product Marketing to localize content, messaging, and value propositions for key industries and personas.
• Collaborate with Marketing Operations to measure performance, ROI, and conversion velocity.
• Coordinate with the Global Demand Generation team to ensure alignment on priorities, execution rhythm, and analytics.
• Lead cross‑functional activation across digital, paid, events, and content channels.
• Manage a small regional team or agency network to scale execution across markets; scope may expand based on candidate experience and business needs.

Key Performance Areas

• Growth in marketing‑sourced and influenced pipeline across EMEA South.
• Strong collaboration and shared goals between Marketing and Sales teams.
• Effective local activation of global campaigns with measurable business impact.
• Improved funnel performance and campaign ROI through data‑driven decision‑making.
• Increased adoption and tangible value from MarTech and AI‑driven marketing initiatives.
• Continuous progress toward a digital‑first and customer‑centric demand generation approach.

Qualifications

• 8–12 years in B2B demand generation or field marketing, ideally within SaaS, industrial technology, or manufacturing software.
• Proven track record of delivering measurable pipeline and revenue outcomes in partnership with Sales.
• Expertise in ABX and target account program design and execution.
• Experience activating multi‑channel campaigns across digital, paid, content, and field marketing.
• Collaborative leader comfortable operating within a matrixed, multi‑country environment.
• Fluent in English and either French, Italian or Spanish.

What we offer

• Remote flexibility, allowing you to work from anywhere in either France, Italy or Spain while collaborating with international teams and maintaining a healthy work–life balance.
• Flexible working hours, because we believe in a culture that values wellbeing and supports you in balancing your professional and personal life.
• Autonomy and ownership, empowering you to take the lead in shaping regional strategies and to see the direct impact of your work on business growth.
• Learning and development, giving you access to global programs, mentorship, and ongoing opportunities to grow both personally and professionally.
• Collaborative culture, where you’ll be part of a team that thrives on openness, trust, and mutual support across Europe and beyond.
• Inclusive environment, where we value diversity in all its forms and create a workplace in which every voice is heard and respected.

Inclusion & Diversity: At Hexagon, we’re committed to building a workplace where everyone feels valued, respected, and included. We believe diverse perspectives drive innovation and better decision‑making. Regardless of background, identity, or experience — we welcome your unique perspective and encourage you to bring your whole self to work.

Apply now

About Hexagon

Hexagon is a global leader in sensor, software and autonomous solutions. We are putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Our technologies are shaping urban and production ecosystems to become increasingly connected and autonomous – ensuring a scalable, sustainable future. Hexagon’s Manufacturing Intelligence division provides solutions that utilise data from design and engineering, production and metrology to make manufacturing smarter.