CRM & Lifecycle Marketing Manager - Mobile App H / F

Posse; Boulogne-Billancourt; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A technology company in Boulogne-Billancourt seeks a CRM & Lifecycle Marketing Manager to enhance user lifetime value through optimized CRM strategies and data-driven experiments. The ideal candidate will have 3-5 years of experience, expertise in CRM tools, and a strong analytical mindset. This role involves defining user journeys, running A/B tests, and collaborating with cross-functional teams to improve engagement and conversion rates.

Qualifications

• 3-5 years of experience in CRM, lifecycle marketing, or marketing automation.
• Strong hands-on expertise with CRM tools.
• Proven track record in revenue optimization.
• Solid experience managing large user bases.
• Familiar with App Store & Google Play dynamics.

Responsabilités

• Lead CRM strategy and conversion funnel optimization.
• Define user journeys for engagement and retention.
• Audit and optimize key conversion flows.
• Define and monitor lifecycle KPIs.
• Build dashboards for actionable reports.

Connaissances

CRM tools

A/B testing

Data-driven decision making

Content creation

Cross-functional collaboration

Segmentation

Description du poste

We are looking for a CRM & Lifecycle Marketing Manager to lead our CRM strategy and conversion funnel optimization across our apps. Your goal : maximize user lifetime value (LTV) by improving onboarding, paywall conversion, pricing, and retention through multichannel CRM campaigns and data-driven experiments. CRM & Lifecycle Marketing Design, execute, and optimize multichannel campaigns (email, push, in-app, retargeting). Define and manage user journeys : onboarding, activation, conversion, churn prevention, reactivation. Build segmented and automated flows to improve engagement and retention. Work closely with product, UA, and design teams to ensure consistency and performance of messaging. Funnel & Conversion Optimization Audit and optimize key conversion flows : sign-up, onboarding, paywalls, web-to-app, in-app purchases. Run A / B tests on content, offers, pricing, and timing to improve activation, paywall conversion, and retention. Collaborate with product and dev teams to prioritize funnel optimizations requiring technical involvement. Analytics & Reporting Define and monitor lifecycle KPIs : activation, paywall conversion, ARPU, CLTV, churn, retention. Build dashboards and provide clear, actionable reports to guide business decisions. Share insights and recommendations with the team to feed the product and marketing roadmap.

• Mandatory experience with subscription-based mobile products. - 3-5 years of experience in CRM, lifecycle marketing, or marketing automation, ideally on B2C apps. - Strong hands-on expertise with CRM tools. - Proven track record in revenue optimization : onboarding flows, paywall performance, pricing strategies, and promotional offers. - Solid experience managing large user bases (hundreds of thousands of users) with advanced segmentation. - Strong A / B testing mindset : design, run, and interpret experiments across funnels and campaigns. - Familiar with App Store & Google Play dynamics (ASO basics, subscription models, in-app purchase flows). - Data-driven : comfortable building dashboards, analyzing KPIs, and making actionable recommendations. - Skilled in content creation and copywriting for CRM campaigns (email, push, in-app). - Strong cross-functional collaboration skills with product, design, UA, and data teams. - Curious, proactive, and able to thrive in a fast-paced startup environment. - And funny ^^