Content Specialist

BYD Europe; Courbevoie; Sur place; EUR 35 000 - 50 000; Plein temps

Résumé du poste

A global leader in green energy technologies is looking for a Content Specialist in Courbevoie, Île-de-France. This role focuses on creating and managing premium content for Denza’s brand, ensuring a luxurious image through effective storytelling and aesthetic direction across social media. Ideal candidates should have 1.5 years of luxury content experience, particularly in the automotive sector, and be adept on platforms like Instagram and TikTok.

Qualifications

• 1.5 years of experience in premium or luxury content creation.
• Strong aesthetic sense in luxury and premium contexts.
• Comfortable with storytelling and visual narration.

Responsabilités

• Define an editorial line for Denza's branding.
• Produce high-end content including videos and photos.
• Identify and manage influencer partnerships.
• Design assets for social media campaigns.
• Monitor trends in the luxury and automotive sectors.

Connaissances

Luxury content creation

Social media strategy

Aesthetic direction

Influencer management

Trend analysis

Outils

Instagram

TikTok

YouTube

Description du poste

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Content Specialist / (Luxury Automotive)

Create, select, and orchestrate premium content for social media, digital campaigns, and KOL collaborations to strengthen Denza’s image in France (“TECHNOLOGY DRIVES ELEGANCE”). Elevate Denza’s storytelling and establish a high-end visual signature.

Your Responsibilities

• Editorial & Aesthetic Direction for Denza
  • Define an editorial line consistent with the premium luxury positioning.
  • Ensure the artistic direction for social media content (Instagram, TikTok, YouTube, LinkedIn).
  • Guarantee the coherence of Denza’s tone, style, and visual universe in France.
• Content Creation & Production
  • Produce or co-produce high-end content: short videos, photos, capsules, storytelling pieces.
  • Supervise shoots: moodboards, storyboards, locations, angles, artistic direction.
  • Adapt content to trends while maintaining an elegant and premium aesthetic.
• KOL & Influencer Management
  • Identify KOLs aligned with the Denza universe.
  • Write premium creative briefs.
  • Ensure the quality of delivered content: aesthetics, consistency, tone.
• Social Paid Campaigns & Brand Content
  • Design and adapt assets used in Paid Media (Meta, TikTok, YouTube).
  • Collaborate with the Paid Media teams to ensure performance and creative excellence.
• Benchmark & Trends
  • Conduct constant monitoring of luxury, automotive, lifestyle, and new social media trends.
  • Propose innovative ideas tailored to the French market.

Desired Profile

1. 1.5 years of experience in premium or luxury content creation, with experience in the high-end automotive industry a real asset.
2. Highly developed aesthetic eye: luxury, fashion, design, lifestyle, premium automotive.
3. Mastery of key platforms: Instagram, TikTok, YouTube (trends, formats, algorithms).
4. Comfortable with storytelling, short-form video, and visual narration.
5. Experience in a premium or luxury environment (high-end automotive strongly preferred/fashion/beauty/lifestyle/tech).