Campaign manager F/M

LECTRA Gruppe; Paris; Hybride; EUR 70 000 - 95 000; Plein temps

Résumé du poste

A leading technology firm in Paris seeks a Senior Go-To-Market Manager to drive marketing strategies in the fashion sector. The candidate will develop marketing plans, execute campaigns, and analyze market performance. Ideal applicants have a Master's degree and 5-10 years of B2B marketing experience, preferably in SaaS. This position offers an exciting opportunity to work in an innovative and multicultural environment.

Prestations

Join an innovative company providing premium solutions

Work in an international, multicultural environment

Qualifications

• 5 to 10 years of significant experience in B2B marketing.
• Experience in international, multicultural environments.
• Understanding of Software-as-a-Service (SaaS) products beneficial.

Responsabilités

• Create marketing plans to meet business challenges.
• Analyze sales and market potential.
• Execute global marketing programs and campaigns.
• Design and develop multi-channel marketing contents.
• Manage ABM marketing campaigns with local teams.
• Analyze performance of marketing campaigns and implement corrective actions.

Connaissances

Fluent English (written and spoken)

Ability to manage several projects in parallel

Strong synthesis and analytical skills

Strong customer and results orientation

Knowledge of Salesforce and/or Marketo

Formation

Master’s degree in marketing or equivalent

Description du poste

We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and services… At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team! With more than 50 years of experience and a presence in over 100 countries around the world, we are 3000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?

Our Marketing and Communication Department, based in Bordeaux/Cestas and Paris, is looking for a Senior Go-To-Market Manager – Fashion sector M/F

Your missions

• Create the marketing plan to meet the business and awareness challenges of our solutions (targets, needs, segmentation, distribution channels, etc.).
• Analyze sales and results in relation to objectives and market potential
• Execute global marketing programs (campaigns, newsletters, customer events and other marketing tactics...)
• Design and develop multi-channel marketing contents: videos, infographics, webinar presentations, emails, social network posts, web pages...
• Launch and manage ABM marketing campaigns, based on account lists defined collaboratively with the regional marketing teams.
• Support and guide local marketing teams in the deployment of initiatives stemming from the Corporate plan.
• Share best practices (Corporate and regional) and make recommendations for improvement.
• Analyze the performance of marketing campaigns (post-mortem presentation, action plan) and implement corrective actions if necessary.
• Manage plan and campaign budgets in coordination with the marketing operations team.

Your profile

With a Master’s degree, ideally specialized in marketing (business school or equivalent), you have at least 5 to 10 years' significant experience in B2B marketing. You enjoy working in international, multicultural, cross-functional and complex environments.

You have already worked in a B2B environment, ideally on Software-as-a-Service (SaaS) products, and you have a strong taste for technology.

Experience in an international environment is essential; knowledge of the industrial sector would be a real asset for the position but is not mandatory.

Skills required:

• Fluent English (written and spoken)
• Strong synthesis and skills
• Ability to manage several projects in parallel
• Willingness to propose new ideasStrong customer and results orientation
• Knowledge and practice of Salesforce and/or Marketo is a plus

What does Lectra offer you?

• Join an innovative company providing premium solutions and services
• Work in an international, multicultural (32 nationalities) and agile environment