B2B & B2C, Marketing Manager

AccorCorpo; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

A global hospitality leader is looking for a full-time marketing professional to develop and execute B2B and B2C strategies. This role includes brand positioning, social media management, and participation in industry events. Ideal candidates will have experience in real estate marketing and a strategic mindset. Competitive employee benefits are offered.

Prestations

Competitive employee benefits

Join a global hospitality leader

Qualifications

• Experience in real estate marketing & PR.
• Proven ability to lead strategic initiatives.
• Content management and creation.

Responsabilités

• Develop and execute B2B marketing strategies to enhance brand position.
• Manage content calendar for social media and corporate branding.
• Plan and execute participation in industry events and conferences.

Connaissances

Experience in real estate marketing

Social Media management

Strategic planning

Digital marketing

Clear communicator

Description du poste

Overview

B2B Marketing : Develop and execute B2B marketing strategies to support and enhance A1L position as industry leader and first choice mixed-use operator. Collaborate with Development teams marketing leaders to build awareness and profile of A1L on internal channels Masterclass platform. Lead generation & relationship management / nurturing implement targeted campaigns and content to attract and engage new developer partners and key stakeholders. Thought leadership - position A1L leaders within industry via owned channels and earned media. Enhance content for presentations including Case Studies White papers etc. Event and Conference Strategy Plan and execute A1L participation in high-touch (internal & external) events industry conferences and private showcases for key partners (i.e real estate industry leaders developers / investors). Manage and maintain key presentations including pitch deck industry presentations and kick-off meeting materials.

B2C Marketing : PR Strategy : Extend scope of corporate and brand agencies to position residential offering and active projects. Social Media Management Manage content calendar and align with Corporate and Brand peers for regular A1l / Residential content and posts (LinkedIn & IG). Collaborate with Brand Orgs Mkt & Digital teams to build campaigns to target resident owners and UHNW and dedicated ALL homeowners campaigns.

Qualifications

• Experience in real estate marketing & PR
• Social Media management
• Events & Partnerships mgmt. experience a plus
• Proven ability to lead strategic initiatives
• PR management (agency or in-house)
• Content Management / creation
• Digital marketing / media management
• Digital First Mindset
• Strategic planning
• Clear communicator
• Ability to prioritize and manage multiple projects with multiple stakeholders

Additional Information

• What is in it for you : Join a global hospitality leader with an unmatched brand portfolio Fairmont Raffles Sofitel Delano SLS just to name just a few!
• Reports to Global Vice President Brand Advisory Services Accor One Living
• Competitive employee benefits

Employment Details

• Remote Work: No
• Employment Type: Full-time
• Key Skills - Business Development,Customer Service,Apache,Market Research,Customer Relationship
• Experience : years
• Vacancy : 1