B2B & B2C, Marketing Manager

FAIRMONT; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading hospitality group is seeking a marketing professional with a strong background in B2B and B2C marketing. You will develop marketing strategies, manage social media, and support event planning in a dynamic environment. The ideal candidate has experience in real estate marketing and PR, strong digital marketing skills, and the ability to manage multiple projects effectively. Competitive benefits are offered for this role based in Paris.

Prestations

Competitive employee benefits

Opportunity to work with a global brand portfolio

Qualifications

• Experience in real estate marketing & PR.
• Proven ability to lead strategic initiatives.
• Ability to prioritize and manage multiple projects with multiple stakeholders.

Responsabilités

• Develop and execute B2B marketing strategies.
• Manage social media content calendar.
• Plan and execute events and conferences.

Connaissances

Real estate marketing experience

Social media management

Strategic initiative leadership

PR management

Content management/creation

Digital marketing/media management

Clear communication

Description du poste

Company Description

Candidates in London, Paris, Dubai, Bangkok will be considered.

Join us at Accor, where life pulses with passion!

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.

By joining us, you will become a Heartist, because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfill yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart, ,
Join us and become a Heartist .

About Accor One Living...

Accor One Living (A1L) is an industry first mixed-use platform, focused on the development and operation of branded residences. Leveraging Accor’s two decades of residential experience pioneered under iconic brands like Fairmont and Raffles, the Group is now developing trend setting residential solutions across luxury, lifestyle, premium and midscale segments. Accor One Living also supports the development of other innovative products that enable real estate investors to unlock value in mixed-use developments anchored by hotels and resorts, including private clubs, extended stay hotels and coworking solutions.

Job Description

B2B Marketing:

• Develop and execute B2B marketing strategies to support and enhance A1L position as industry leader and first choice mixed-use operator.
• Collaborate with Development team’s marketing leaders to build awareness and profile of A1L on internal channels, Masterclass platform.
• Lead generation & relationship management/nurturing – implement targeted campaigns and content to attract and engage new developer partners and key stakeholders.
• Thought leadership - position A1L leaders within industry via owned channels and earned media.
• Enhance content for presentations including Case Studies, White papers etc…
• Event and Conference Strategy – Plan and execute A1L participation in high-touch (internal & external) events, industry conferences and private showcases for key partners (i.e real estate industry leaders, developers/investors).
• Manage and maintain key presentations including pitch deck, industry presentations and kick-off meeting materials.

B2C Marketing:

• PR Strategy: Extend scope of corporate and brand agencies to position residential offering and active projects.
• Social Media Management – Manage content calendar and align with Corporate and Brand peers for regular A1l/Residential content and posts (LinkedIn & IG).
• Collaborate with Brand Org’s Mkt & Digital teams to build campaigns to target resident owners and UHNW and dedicated ALL homeowners campaigns.

Qualifications

• Ideal Candidate:
• Experience in real estate marketing & PR
• Social Media management
• Events & Partnerships mgmt. experience a plus
• Proven ability to lead strategic initiatives
• PR management (agency or in-house)
• Content Management/creation
• Digital marketing/media management
• Digital First Mindset
• Strategic planning
• Clear communicator
• Ability to prioritize and manage multiple projects with multiple stakeholders

Additional Information

What is in it for you:

• Join a global hospitality leader with an unmatched brand portfolio – Fairmont, Raffles, Sofitel, Delano, SLS … just to name just a few!
• Reports to Global Vice President, Brand Advisory Services, Accor One Living
• Competitive employee benefits